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A united front: the importance of congruence for your personal brand

A united front: the importance of congruence for your personal brand

Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
Perfectly imperfect: The importance of authenticity for your personal brand

Perfectly imperfect: The importance of authenticity for your personal brand

Many people believe that a personal brand is something for celebrities. They don’t think that they need one, and even worse, they don’t realise that no matter who they are, they already have one.   Your personal brand is the way you are represented to the world. You...

What the Trump?

President Donald Trump and South Carolina Sen. Tim Scott met to discuss the aftermath of the Charlottesville protests. Image: Business Insider   By Jon Michail   Last week, President Trump did something truly terrible. He murdered style. Again.   No – it’s not one of...

Companies cool their heels over dress codes as 'business casual' becomes the norm – IGI IN THE NEWS

IGI In The News Melissa Singer | News Corp No thongs. No gym gear. No harem pants. Suits compulsory from Monday to Thursday, ties mandatory for client meetings. And no “clothes traditional to a particular sex and/or gender identity”. If this last part...

Personal Branding and Your Relationships

Cultivating an image of success will ultimately attract success. In other, words, you attract what you present. If you want to be the part, look and act the part. There’s a reason why actors turn up to auditions dressed as the character they’re hoping to play!...