In today’s marketplace, customers look at a company’s image before deciding to do business with them. Image is everything, especially in business. It doesn’t matter how good your product or service might be, the image you present to your audience...
By Alexander Dance Small businesses often suffer a disadvantage when compared to their larger counterparts. Clients and customers tend to have more trust in larger businesses, and this can give them an edge. Even if the smaller business has great talent and a good...
Oprah has an instantly recognisable personal brand. Image: OWN By Jon Michail I wrote recently about the importance of creating a good-looking business brand. Crafting an aesthetically pleasing brand where the outer image reflects the inner image. However, in...
Apple’s London store. Image: CNET By Jon Michail Good design is really all about good communication. It is about different elements working in harmony to tell a story. This is as true in business as it is in life. Humans are visual beings, and we are drawn to...
Have you ever noticed that sometimes the things that hold us back are the most insignificant? Often it’s our mentality or fear of something that is obstructing us from achieving our goals and not the obstruction itself? I’m reminded of the case of circus elephants,...
By Jon Michail Personal branding isn’t something that is only for the big-name, multi-national corporations; small businesses deserve a branding initiative of their own, as they can benefit immensely from doing so, the caveat being it must be focused on Client...
