By Alexander Dance Small businesses often suffer a disadvantage when compared to their larger counterparts. Clients and customers tend to have more trust in larger businesses, and this can give them an edge. Even if the smaller business has great talent and a good...
Oprah has an instantly recognisable personal brand. Image: OWN By Jon Michail I wrote recently about the importance of creating a good-looking business brand. Crafting an aesthetically pleasing brand where the outer image reflects the inner image. However, in...
Apple's London store. Image: CNET By Jon Michail Good design is really all about good communication. It is about different elements working in harmony to tell a story. This is as true in business as it is in life. Humans are visual beings, and we are drawn to things...
Have you ever noticed that sometimes the things that hold us back are the most insignificant? Often it’s our mentality or fear of something that is obstructing us from achieving our goals and not the obstruction itself? I’m reminded of the case of circus elephants,...
By Jon Michail Personal branding isn’t something that is only for the big-name, multi-national corporations; small businesses deserve a branding initiative of their own, as they can benefit immensely from doing so, the caveat being it must be focused on Client...
By Jon-Michail A prolific children’s author once said during a conversation about writers’ block: ‘Steal an idea and make it your own.’ It has also been said that there’s nothing new under the sun. So why not apply these axioms to your search for business...
Cultivating an image of success will ultimately attract success. In other, words, you attract what you present. If you want to be the part, look and act the part. There’s a reason why actors turn up to auditions dressed as the character they’re hoping to play!...
By Jon Michail Most sustainable relationships between Australia and Asia are primarily based on interactions and associations. Therefore it is important to have a credible personal brand for instant impact. There are three components in building a credible personal...
By Jon Michail What do you really do when you “brand yourself”? The term may mean different things to different people, but there are a few basics most of us would agree on. Branding yourself means making yourself visible to your business community and beyond. It...