They do things differently in New Zealand. With our constant joking rivalry I guess we forget just how remarkable this country is for a tiny player on the world stage. Or maybe it’s a case of not really seeing what is right under our noses. New Zealand produced the...
Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
When was the last time you let yourself be vulnerable? What about the time when you went out for that date? Or when you went out for lunch with your office colleagues? You wanted to have that one extra slice of pizza but didn’t have it as everyone had already finished...
Many people believe that a personal brand is something for celebrities. They don’t think that they need one, and even worse, they don’t realise that no matter who they are, they already have one. Your personal brand is the way you are represented to the world. You may...
Original article by Yitzi Weiner The word influencer is so new that it is still flagged by spellcheck as a typo. What are these mythical creatures? We know that influencers are eagerly pursued by marketers and brands to endorse their products. Influencers have two...
By Jon Michail Here at Image Group International, we don’t particularly like to rely on personality tests, but we do believe in core values and Taylor Protocols’ Core Values Index TM (CVI TM) as an evidence-based assessment of unchanging values. I find this an...
By Jon Michail Remember when mission statements were The Thing? I remember thinking how cringe-worthy and tacky most of them were while conducting workshops for our clients. They didn’t read well or sound good or inspire any sort of belief in me let alone their staff...
By Jon Michail Effective personal branding is the key to becoming a successful entrepreneur, right? What you mightn’t know is that there are two ways to do this – the right way and the wrong way. It’s oh so easy for your personal branding efforts to become a blitz of...
By Jon Michail A personal brand doesn't have to be boring or simple and fit in with the flock, where your personality is a clone of whatever archetype you’re perceived as being. Build a creative disruptive brand, a brand with vibrancy, with a sense of modernity, that...