It’s a common misconception that thought leadership and personal branding are the same. The former is about sharing your ideas and insights with the world while the latter is about audience perception. The difference between the two is that thought leadership requires...
Australian artist Deborah Halpern and I were guests last week at Redheads, the great legacy brand that Australians love. It was the Art Strikes Back Exhibition showcasing Ms Redheads through the ages, from her development stages at the Bryant & May factory and...
Nelson Mandela is one of the most successful personal brands of all time. To explain what I mean, and why I say is, and not was, we are going to dive into a little linguistic philosophy. Bear with me. Ferdinand de Saussure was a Swiss linguist and semiotician. He...
Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
By Jon Michail What’s wrong with your resume? Well, a lot, actually, if you’re like most people I know. I’m sorry, but there it is. The problem starts in school. Career advisors coach us in presenting a resume that is professional, to the point, and well, boring… and...
Image by Burst By Jon Michail When I talk about maximising your full potential, does Maslow’s Hierarchy of Needs pop into your mind? This idea of “levelling up” from the basics of survival to eventually achieve happiness and reach our full potential has had a...
