Nelson Mandela is one of the most successful personal brands of all time. To explain what I mean, and why I say is, and not was, we are going to dive into a little linguistic philosophy. Bear with me. Ferdinand de Saussure was a Swiss linguist and semiotician. He...
Real world experience? Nah, not required. You won’t find it on these politicians’ resumes! I’ve exaggerated here for effect. But only slightly. The Australian Parliament does not reflect Australian society. Maybe it never did, but it seems to me that the career...
Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
Many people believe that a personal brand is something for celebrities. They don’t think that they need one, and even worse, they don’t realise that no matter who they are, they already have one. Your personal brand is the way you are represented to the world....
By Jon Michail What’s wrong with your resume? Well, a lot, actually, if you’re like most people I know. I’m sorry, but there it is. The problem starts in school. Career advisors coach us in presenting a resume that is professional, to the point, and well, boring… and...
Many companies, business people and celebrities engage an image consultant to build a personal brand. You may be wondering what an image consulting company does, and whether you would benefit from the coaching? Read on to see why it is so important. An image...
