By Jon-Michail Richard Branson has it all; money, power, influence and a love of life. He is the unabashed public face of his company and brand ambassadors like him are known to do more than just smile for the cameras. For instance, his high profile visits to India...
By Jon Michail Tasmania, with an area of 68,401 km² is the smallest state in Australia. A hidden gem from the mainland, Tasmania is already a destination brand, though this remarkable place does not receive the attention it deserves. That is hopefully set to change,...
By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End’s regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory,...
It’s a common misconception that thought leadership and personal branding are the same. The former is about sharing your ideas and insights with the world while the latter is about audience perception. The difference between the two is that thought leadership requires...
In politics, like the show business one is always campaigning for their next job. So your image and your perception is important to get your message through. Did you know in the spectrum of communication, your words are only 7% of your message, 38% is your non-verbal...
Protecting your reputation, specifically online is an essential element in your personal brand and a crucial step in improving the success of your business. In this world, a brand’s reputation is generally dependent on social media and online reviews. If a consumer...
