Australian artist Deborah Halpern and I were guests last week at Redheads, the great legacy brand that Australians love. It was the Art Strikes Back Exhibition showcasing Ms Redheads through the ages, from her development stages at the Bryant & May factory and...
Nelson Mandela is one of the most successful personal brands of all time. To explain what I mean, and why I say is, and not was, we are going to dive into a little linguistic philosophy. Bear with me. Ferdinand de Saussure was a Swiss linguist and semiotician. He...
Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...