IGI In The Media - 2GB Media, Marketing And Advertising With Steve Price And Paul Gardner Jon Michail recently appeared on 2GB radio, with Steve Price and Paul Gardiner to discuss the current political leaders in Australia and how they are perceived by the public...
During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and...
Unfortunately political spin doctoring has replaced authenticity; that can only be negative for society. The following article is a good illustration. By Leo D-Angelo Fisher Modern political leaders and back-room apparatchiks seem convinced that voters favour style...
Doodled signatures leave a poor mark: Lessons from US Treasury secretary-designate Lew’s poor penmanship By Patrick Stafford | 11 January, 2013 With smartphones and tablets now the default communication tools of the day, many entrepreneurs don’t think about whether...
By Jon-Michail Mark Zuckerberg, CEO of Facebook Inc. Mark Zuckerberg's dress sense is making the money men of Wall Street nervous and it is not surprising. The current economic climate is becoming a real challenge for many businesses and any perception that the...
Malcolm Turnbull, former opposition leader is repositioning his waistline, and maybe it's a sign, a new push for the leadership position. He looks an incredible 10kg lighter with quite a svelte physique, and that in politics generally means, get ready for some new...