by ImageMaker | Jun 1, 2016 | Political Branding, Political Image, Political Perception, Politicians, Politics, Public Opinion, Public Servants
IGI In The Media – 2GB Media, Marketing And Advertising With Steve Price And Paul Gardner Jon Michail recently appeared on 2GB radio, with Steve Price and Paul Gardiner to discuss the current political leaders in Australia and how they are perceived by the... by ImageMaker | Jun 18, 2014 | Brand, Brand Clinton, Personal Brand, Personal Brand Leadership, Personal Brand Management, Personal Branding, Political Branding, Political Image, Political Perception, Politicians, Politics, Public Opinion, Public Servants, Reputation Management, Success, Technology
During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and... by ImageMaker | Jun 28, 2013 | Appearance, Awareness, Career, Career Branding, Career Building, First Impression, Image Re-building, Leadership, Personal Brand, Personal Branding, Political Branding, Power, Power and Influence, Public Opinion, Re-Branding, Style
Powerful, solid and yes at times intimidating. Victoria Police’s new darker blue (nearly black) uniform is bringing a New York feel to the streets. Chief Commissioner Key Lay and his command team have been wearing the new look since last week and it’s to... by ImageMaker | Apr 17, 2013 | Appearance, Awareness, Community, Personal Branding, Public Opinion, Style, Success
The Ed Hardy Australia Fail By Simon Dell There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign;... by ImageMaker | Feb 15, 2013 | Awareness, Community, Julia Gillard, Leadership, Personal Branding, Political Branding, Political Image, Political Perception, Politics, Public Opinion, Tony Abbott, Toxic Leadership
Unfortunately political spin doctoring has replaced authenticity; that can only be negative for society. The following article is a good illustration. By Leo D-Angelo Fisher Modern political leaders and back-room apparatchiks seem convinced that voters favour style... by ImageMaker | Jan 15, 2013 | Celebrity endorsements, Community, Company Image, Entrepreneurship, Image Re-building, Leadership, Oprah, Personal Branding, Power, Power and Influence, Public Opinion, Re-Branding, Sports Branding, Success
Lance Armstrong, seven-time Tour de France champion officially commences his re-branding campaign with an appearance on the Oprah Winfrey show later this week. According to media reports he is expected to admit to doping throughout his career in an attempt to save...