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Jon Michail on 2GB with Steve Price & Paul Gardener

IGI In The Media – 2GB Media, Marketing And Advertising With Steve Price And Paul Gardner Jon Michail recently appeared on 2GB radio, with Steve Price and Paul Gardiner to discuss the current political leaders in Australia and how they are perceived by the...

How technology reinvents Monica Lewinsky and her personal brand

During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and...

New police uniform out in force

Powerful, solid and yes at times intimidating. Victoria Police’s new darker blue (nearly black) uniform is bringing a New York feel to the streets. Chief Commissioner Key Lay and his command team have been wearing the new look since last week and it’s to...

6 Branding Lessons from the Ed Hardy failure

The Ed Hardy Australia Fail By Simon Dell There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign;...

Obama apologises for praising lawyer’s looks

By Jon-Michail You know the lunatics are running the asylum, when the President of the USA is criticised for complimenting a friend… how did it all come to this? According to media reports, President Barack Obama has apologised to California’a...

Don’t believe what I say, just vote for me

Unfortunately political spin doctoring has replaced authenticity; that can only be negative for society. The following article  is a good illustration. By Leo D-Angelo Fisher Modern political leaders and back-room apparatchiks seem convinced that voters favour style...