Power of Image in Politics

In politics, like the show business one is always campaigning for their next job. So your image and your perception is important to get your message through. Did you know in the spectrum of communication, your words are only 7% of your message, 38% is your non-verbal...

How technology reinvents Monica Lewinsky and her personal brand

During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and...

Facebook Founder’s Image is Right for Him

By Jon-Michail Mark Zuckerberg, CEO of Facebook Inc. Mark Zuckerberg’s dress sense is making the money men of Wall Street nervous and it is not surprising. The current economic climate is becoming a real challenge for many businesses and any perception that...