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Career Branding Articles

Looking for Work – Who Would You Hire?

Looking for Work – Who Would You Hire?

We all know that presenting well for a job interview is important, but I worry that some people looking for work underestimate just how important it is to look ready to walk right into that dream job.   Take the image above - staged of course, but it got me...

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Why You Need an Executive Business Coach

By Jon-Michail You know you have all the skills and capabilities required for your job, but sometimes you need just a little extra help and guidance to help you along the corporate track. Who will you ask? It would be simple if you were an athlete – you’d ask the...

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Invest Time in Personal Branding

By Jon Michail Effective personal branding is the key to becoming a successful entrepreneur, right? What you mightn’t know is that there are two ways to do this – the right way and the wrong way. It’s oh so easy for your personal branding efforts to become a blitz of...

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12 Steps to Optimise your Personal and Business Brand

By Jon Michail Will you reach a million people this year? Or maybe ten million? Is the thought of all that advertising just too painful to dwell on? The reality is you can now optimize your brand for a fraction of what it cost twenty years ago. Remember how you had to...

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Why Branding Works

By Jon Michail I admit my bias, I am an image maker and yes it’s part of what I do, however you can’t escape it. Even if you travel to a desert island to get away from it all, the plane that dropped you off has it. Look inside your bag. Your sunscreen has it, your...

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IGI in the News | Designer clothing linked to career success

By Tijan Biner | 8 May 2015 | upstart A study suggests luxury clothing gives job seekers a better chance at employment. Tijan Biner examines whether designer brands can make or break a career. New research suggests people who wear expensive or luxury brand clothing to...

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IGI IN THE NEWS | Dressing for success

By Elicia Murray | Australian Women's Weekly | 12 February 2014 Is there any truth to the old adage that you should dress for the job you want, not the job you have? We dusted off our sharpest suit and consulted the experts. Here's what they had to say. First...

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Image Group International – In the News

When even CEOS have tatts, skin art really is big business By Elissa Doherty - Herald Sun All drawn by hand: Trainee pastry chef Franziska Norman, 30, shows off her work and her ink. Picture: ALEX COPPEL TATTOOS are now as common in the boardroom as they are on bikies...

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