It’s a common misconception that thought leadership and personal branding are the same. The former is about sharing your ideas and insights with the world while the latter is about audience perception. The difference between the two is that thought leadership requires...
According to Zig Ziglar, a well-known American author and seminar presenter, “It’s your attitude, not your aptitude, that will determine your altitude,” which means having a positive attitude, and a high mindset is a significantly more effective way of living than...
The visibility-rich pyramid is imagined as a pyramid and breaks down into five places from top to bottom. This is essential for your branding journey from a visual perspective. From your perspective, the pyramid communicates to the world that if you look at the whole...
By Alexander Dance Small businesses often suffer a disadvantage when compared to their larger counterparts. Clients and customers tend to have more trust in larger businesses, and this can give them an edge. Even if the smaller business has great talent and a good...
Apple’s London store. Image: CNET By Jon Michail Good design is really all about good communication. It is about different elements working in harmony to tell a story. This is as true in business as it is in life. Humans are visual beings, and we are drawn to...
