It’s a common misconception that thought leadership and personal branding are the same. The former is about sharing your ideas and insights with the world while the latter is about audience perception. The difference between the two is that thought leadership requires...
This year, the Melbourne Cup, the most popular 3200-metres horse race in the land Down Under, will be held on the second of November starting at 3 PM and it will be, once again, broadcast by Channel 10, giving passionate punters the chance to place their bets while...
By Jon Michail “Tell me what you post on Facebook, and I will tell you who you are”. This rather satiric sentence is now a reality given the expansion, credibility and importance of social media in the current times. From billion-dollar companies to world political...
Have a listen to Jon’s recent feature on renowned American podcaster Chris Burn’s “Becoming Your Greatest Possible Self”. This episode is titled “Creating a Lasting Impression”. We would love to know what insights you...
Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
This article was originally published as ‘Branding the New You’ in Issue 48 of Smart Healthy Women. By Jon Michail Having an authentic personal brand is about delivering on your promises. It is about consistency. It means that people who deal with you...
