Power of Image in Politics

In politics, like the show business one is always campaigning for their next job. So your image and your perception is important to get your message through. Did you know in the spectrum of communication, your words are only 7% of your message, 38% is your non-verbal...
Thought Leadership And Personal Branding- Myths Vs Reality

Thought Leadership And Personal Branding- Myths Vs Reality

It’s a common misconception that thought leadership and personal branding are the same. The former is about sharing your ideas and insights with the world while the latter is about audience perception. The difference between the two is that thought leadership requires...
A united front: the importance of congruence for your personal brand

A united front: the importance of congruence for your personal brand

Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...