By Jon Michail “Tell me what you post on Facebook, and I will tell you who you are”. This rather satiric sentence is now a reality given the expansion, credibility and importance of social media in the current times. From billion-dollar companies to world political...
Engagement is a key factor to develop trust-based relationships. We often believe what we see on engaging platforms, especially social media. The recent decline in institutional trust and the growth of social media has shifted people’s trust making social media a more...
By Jon Michail It is incredibly easy to answer the question regarding Netflix and Leadership. This two-decade-old, 60-billion-dollar company has created a hugely engaged fan base, and an unusual corporate culture full of cons and pros depending on where you sit in the...
Australian artist Deborah Halpern and I were guests last week at Redheads, the great legacy brand that Australians love. It was the Art Strikes Back Exhibition showcasing Ms Redheads through the ages, from her development stages at the Bryant & May factory and...
Have a listen to Jon’s recent feature on renowned American podcaster Chris Burn’s “Becoming Your Greatest Possible Self”. This episode is titled “Creating a Lasting Impression”. We would love to know what insights you...
Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
