Have a listen to Jon's recent feature on renowned American podcaster Chris Burn's "Becoming Your Greatest Possible Self". This episode is titled "Creating a Lasting Impression". We would love to know what insights you gained...
Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
By Jon Michail What’s wrong with your resume? Well, a lot, actually, if you’re like most people I know. I’m sorry, but there it is. The problem starts in school. Career advisors coach us in presenting a resume that is professional, to the point, and well, boring… and...
Oprah has an instantly recognisable personal brand. Image: OWN By Jon Michail I wrote recently about the importance of creating a good-looking business brand. Crafting an aesthetically pleasing brand where the outer image reflects the inner image. However, in...
By Jon Michail Effective personal branding is the key to becoming a successful entrepreneur, right? What you mightn’t know is that there are two ways to do this – the right way and the wrong way. It’s oh so easy for your personal branding efforts to become a blitz of...
By Jon Michail Will you reach a million people this year? Or maybe ten million? Is the thought of all that advertising just too painful to dwell on? The reality is you can now optimise your brand for a fraction of what it cost twenty years ago. Remember how you had to...
Personal Style Your 'Personal Style' comes under the umbrella of your 'Personal Brand' therefore, if you are not presenting your best possible image, you are at serious risk of damaging your brand name and reputation. Even if we do not want to admit it, your style...
By Jon Michail We’re reading a lot lately about astute people making minor fortunes through renovating dumps in desirable areas and turning them into enviable homes. Take the ‘Hoarder House’ in Brisbane, Australia (pictured above). Brothers Rob and Andrew Gray...
By Jon Michail What do you really do when you “brand yourself”? The term may mean different things to different people, but there are a few basics most of us would agree on. Branding yourself means making yourself visible to your business community and beyond. It...