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Personal Branding
  1. What is a personal brand?
  2. What is personal branding?
  3. What is a personal brand strategy?
  4. Why is personal branding important?
  5. Why personal branding?
  6. What is a personal branding strategy?
  7. How do you create a personal branding strategy yourself?
  8. What is good personal branding?
  9. What is visual personal branding?
  10. What are examples of good personal brands?
  11. How does personal branding build my value?
  12. Is personal branding fake?
  13. Can personal branding be fake?
  14. Can personal branding position my authenticity?
  15. Can personal branding impact my life?
  16. What does a personal branding coach do?
  17. Why does personal branding matter in times of Covid – Crisis?
Personal Branding and Your Career
  1. How does personal branding help your career?
  2. How does personal branding impact salary and benefits?
  3. How does personal branding affect reputation?
  4. How does personal branding impact reputation?
Personal Brand Marketing
  1. How do you develop content marketing strategy for personal branding?
  2. How do you do keyword research for personal branding?
  3. How do you write content for your personal brand?
  4. What is personal branding in SEO?
Personal Branding and Business
  1. How is personal branding changing the business game?
  2. How does personal branding grow a business?
  3. How does personal branding drive leads?
  4. How does personal branding grow my sales?
  5. How does personal branding attract investors?
  6. What are good examples of successful personal and business brand ‘partnerships’?
  7. Is it better to build a business on me (my personal brand) or should it be more of a corporate brand identity?
Personal Branding  and SEO
  1. Can SEO destroy your personal brand?
  2. Can Black Hat SEO destroy your personal brand?
  3. Can a poor SEO personal brand strategy destroy your business brand?
  4. What are the bad SEO practices that will destroy your personal brand’s Google ranking?
Personal Branding and Reputation
  1. Can a bad personal branding strategy destroy your reputation?
  2. How to avoid bad personal branding mistakes that can ruin your reputation?
  3. What are the ways you are destroying your personal brand without even knowing it?
Personal Branding and Social Media
  1. Can a poor social media strategy destroy your personal brand?
Personal Branding and Technology
  1. What are the ways technology could destroy your personal brand?
  2. How does poor digital marketing destroy your personal brand?
  3. How does poor digital marketing destroy your corporate brand?
Personal Branding and Your Marketing Agency
  1. What are the ways your marketing agency can devalue your personal brand?


Personal Branding

1. What is a personal brand?

A personal brand is the ‘reputation’ of an individual based on achievements, expertise, skills, competencies, etc. Through a personal brand, people tell their story and create their image as a professional.
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2. What is personal branding?

Personal branding is how you choose to market yourself and position your career progress, similar to strategies used by corporate brands. Through this, individuals can develop and maintain their reputation. A strong personal brand should be developed if one wants to portray themselves as an authentic authority in either a professional or personal capacity.
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3. What is a personal brand strategy?

Personal brand strategy is a process that take you from being unknown to being highly known and visible to a larger audience. This strategy helps individuals to pave the way for creating their personal brands. It is helpful to understand both where one currently stands and how recognizable they wish to become in the future for this strategy to be most effective.
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4. Why is personal branding important?

In a competitive world, an effective personal brand helps you to stand out from competitors and build strong confidence and trust with employers, colleagues, clients, and stakeholders. Through personal branding, you can also grow your online presence and cultivate a large connected network. People will feel more comfortable in communicating with you because they will feel they already know you. Personal branding becomes equally important from a business perspective since, according to a 2018 CareerBuilder survey, around 70% of employers screen candidates using social media before interviews.
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5. Why personal branding?

Personal branding helps individuals to build a profile and image that people in the marketplace might be looking for. A recognizable image also helps to avoid impersonation. Personal branding helps in establishing a good reputation, growing your authentic authority, building your network, developing trust, increasing self-confidence, and much more.
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6. What is a personal branding strategy?

A personal branding strategy backed by smart tactics and actionable steps that explain how you can market and position yourself. Once a personal brand strategy is created it becomes important to devise personal branding tactics that will help to ensure the continued success of that personal brand.
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7. How do you create a personal branding strategy yourself?

Creating a personal branding strategy is not a difficult task. To create a personal branding strategy by yourself, you should know where you are starting from. You should have a focus, purpose, and a mission, and know how to tell a story. As a first step, you need to have certain skills, such as creative writing and self-analysis, and a willingness to be vulnerable. All of these attributes among others lead towards creating a personal branding strategy. A professional personal brand coach can help when the task requires greater expertise and insight.
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8. What is good personal branding?

Good personal branding communicates (visual, auditory and kinesthetic) a focused message to a target audience. That message is consistent, genuine and clear in how a personal brand is represented. Effective personal branding opens up a world of possibilities.
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9. What is visual personal branding?

Visual personal branding is how you create the appearance of your brand in other people’s eyes. Visual appearance is what people remember and it should reflect what your brand is trying to communicate. This helps to engage people before they get associated with the brand. For example, many famous logos accurately describe the brand in a way that is memorable.
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10. What are examples of good personal brands?

There are many examples of good personal brands but the process to create them takes commitment and dedication. Elon Musk, Richard Branson, Oprah Winfrey and Arianna Huffington among others are good examples. One innovative example is Robby Leonardi, who taught people how to stand out from the crowd. Instead of using readymade templates, he developed his own interactive resume that used animations, designs, and information that showed aspects not usually seen on a conventional resume. Neil Patel is another example. Now a renowned marketing expert, Neil still replies to nearly all of his personal messages. This keeps him connected to people on a personal level that many influencers lose once their success passes a certain point, and you can tell his audience genuinely appreciates it.
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11. How does personal branding build my value?

When done effectively, personal branding builds your personal value at the same time as your business brand. Developing your personal brand shows initiative, drive, and personality, all of which are valuable traits for employers. Outside of work, your personal value will increase within your circle of reach as you push your personal brand out in an authentic way.
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12. Is personal branding fake?

Personal branding is not fake as long as it is done authentically. A personal brand can only be successful when your audience actively engages with you and they will only do that if they know you are being truthful. If your strategy is off or your intentions are misaligned, you will struggle to grow your personal brand.
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13. Can personal branding be fake?

Yes, there are many personal brands online including so-called influencers and guru’s that are ‘fake’ in their representation of themselves ie. flashy cars, faux mansions etc. selling a course online on ‘how to become rich’ when they’re living in their parent’s basement because they can’t afford to pay their bills.
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14. Can personal branding position my authenticity?

Yes, personal branding can position your authenticity. Authenticity is the most sustainable way to create an effective personal brand but only if it is positioned correctly. Playing to your strengths and vulnerabilities, not what you think should be your strengths, reflects an authentic personal brand. If this is then shown to the right target audience, your influence will naturally grow within that network.
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15. Can personal branding impact my life?

We see that personal branding impacts both the business game and an individual’s personal life in many ways. If you have a strong personal brand, you can attract employers or recruiters and increase the chances of landing your dream job. Your personal brand can also benefit your business. If you have dreamt of being a person on influence you can achieve this goal through effective personal branding. Even if you are relatively unknown, personal branding can drastically increase your base of influence and bring your life time goals within reach. On a purely personal level personal branding also covers your roles as a father / mother / son / daughter etc. and is holistic in approach.
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16. What does a personal branding coach do?

A personal branding coach is a highly experienced professional that helps teach / implement everything from how to build a personal brand to how personal branding is done in both an offline and online format. A recognized personal branding coach can have numerous skill sets to use as per client’s needs and objectives. For example, create your storyline, position your personal brand, promote you on social media or mainstream media. Teach you how to create blogs, how to organize your content, how to build an online presence, and how you can present yourself with gravitas at networking events. A personal branding coach helps to bridge misconceptions and provides an unbiased opinion about personal branding.
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17. Why does personal branding matter in times of Covid – Crisis?

Covid has moved the majority of our interactions online. With everyone online it only makes sense to grow a personal brand there too. Without the ability to create a good first impression in person, a good first digital impression may be your only option and the best way to effectively do that is to have an amazing personal brand. Even after restrictions end, a strong personal brand online will be a big contributing factor to your success. Recruiters now hire through online platforms more than ever, and this is a trend that is unlikely to end soon.
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Personal Branding and Your Career

1. How does personal branding help your career?

Authentic Personal branding creates new career opportunities through your reputation. As your influence grows you are more likely to be considered by potential employers and, if your personal brand gets to be recognized you become a magnet for new opportunities. Your personal brand is an asset to any company and it shows your drive and dedication to build something meaningful.
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2. How does personal branding impact salary and benefits?

Effective personal branding helps you to stand out from others and highlights your strengths to potential employers. If your influence would benefit the company you are likely to be offered a higher income, granted a raise or promotion. This is because a savvy employer knows that if they don’t offer you some form of benefits, you are likely to be offered them from a competitor who wants to add and leverage your personal brand to their own company brand.
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3. How does personal branding affect reputation?

Authentic personal branding effectively becomes your authentic reputation. The way you execute your personal branding strategy can directly influence your reputation in either a positive or a negative way. Strong personal brands can even have an impact on the reputation of a company. CEOs with strong personal brands are likely to influence how their companies are seen by the public, such as Elon Musk and Richard Branson.
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4. How does personal branding impact reputation?

When done effectively, your authentic personal branding becomes your reputation. People trust brands that they can relate to in an authentic way. When people find you’re genuine, they will connect with you. Just remember, your reputation takes years to create and seconds to destroy.
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Personal Brand Marketing

1. How do you develop content marketing strategy for personal branding?

Content marketing strategies must be high quality, smart and targeted. They are developed by understanding how a personal brand successfully positions and promotes an image that is trusted by customers, colleagues and stakeholders. Understanding the relationship between your personal brand and who your target audience is the key. Your content should be written with your audience in mind, whilst still staying true to your personal brand values.

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2. How do you do keyword research for personal branding?

Keywords should be chosen wisely. The keywords that are used for personal branding should be ones that reflect the brand. You need to have strong SEO ‘white hat’ knowledge in order to create effective keywords that match the personal brand and distinguish you from competitors. To research keywords, you need to know what your personal brand is about – what are your goals, what do competitors use for similar brands, etc. Precise keywords or phrases should be used as they would appear in the search results to emulate how your prospects would search.

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3. How do you write content for your personal brand?

Writing quality content helps to promote your brand and is a way to engage people with your brand by building their interest. You can write short or long form content. If you write long form blogs (2000-3000 words), it is advisable to write in a way that makes it compelling for the reader at the start and keeps them engaged until the end. Create paragraphs or lists in your blogs so that relevant content stays together and is distinctively arranged. Include eye-catching headings to draw people into reading more and high quality images.

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4. What is personal branding in SEO?

Personal branding SEO is where recruiters or employers search for candidates online (ie. Google, LinkedIn etc.) with keywords (e.g. skills, industry etc.) to help filter and assess the candidates. When you want to incorporate the same relevant keywords as your competitors there are several key things to bare in mind to differentiate yourself and help employers to focus on you.

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Personal Branding and Business

1. How is personal branding changing the business game?

Many businesses have realized the value of personal brands. Like celebrity brands, leaders, executives, politicians and changemakers have experienced that personal branding helps you stand out in the crowd. When employees connect with others and their network gets larger, it helps grow the business and their sales. Companies whose employees have active personal brands engage more clients, especially now that the majority of our lives are digitized. For businesses to have a strong standing in the market it is necessary that their employees have a credible and active online presence.
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2. How does personal branding grow a business?

Personal branding helps to grow a business through their employee’s personal networks. Each connection with an employee expands the company’s audience and those employees with a large enough influence can actively bring in new clients for their business. The personal connection through social media creates a high level of trust with potential clients.
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3. How does personal branding drive leads?

Many sales interactions today are migrating online. So, to increase your sales growth it has become a requirement to promote awareness of your personal brand. All employees should be aware of why personal branding strategy, tactics and techniques are important. When the company’s employees post quality content on social media about their company activities, their network credibility effect grows and this in turn benefits them and the company. When connections in the network see employees talking about their company in their newsfeed they remember that company. Overtime, this drives an increase in sales for the company because it is valued and trusted by more individuals.
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4. How does personal branding grow my sales?

To increase sales your customer first needs to have trust in you. Authentic personal branding is an effective way to build that trust, even before you speak personally. If you are already an authoritative figure within your network, people are more likely to want to buy from you or your company instead of competitors who they don’t feel they know as well.
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5. How does personal branding attract investors?

Personal branding gives you a competitive edge when it comes to investors. Investors often check out potential opportunities before engaging with companies directly and if you have a strong personal brand, this will make you and your company stand out from the res. Research shows that when your personal brand is aligned with your company brand the right investors will come to you directly as this is what investors are looking for.
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6. What are good examples of successful personal and business brand ‘partnerships’?

Personal and business brand partnerships are becoming more common because they have worked so well for those involved. The ‘Yeezy’ collaboration between Adidas and Kanye West is now a multi-billion dollar brand. On a smaller scale, H&M’s collaboration with Alexander Wang has continued to be successful for over a decade. In both of these cases it is important to note how the image of both brands were successfully aligned before the collaboration, meaning it made sense to both audiences when they teamed up.
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7. Is it better to build a business on me (my personal brand) or should it be more of a corporate brand identity?

Both personal and business branding have their advantages. Personal brands help you flourish and become an authentic and authoritative figure in your field. Corporate brands should be built when you want to promote your business and stand out from the competitors. A personal brand is built when you want to show the world who you are, what you can do and why you exist. Personal and corporate branding all become valuable assets when executed with a strategic plan.
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Personal Branding and SEO

1. Can SEO destroy your personal brand?

SEO is a tool that is used to promote and market your personal brand to your ideal audience. As with a personal branding strategy, SEO can be the making or breaking of your personal brand, depending on how well you execute the groundwork. If your SEO targets the wrong audience or you unintentionally compete with giant, well-established brands, you will end up spending a lot of your budget getting nowhere.
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2. Can Black Hat SEO destroy your personal brand?

Black Hat SEO is the act of trying to trick search engine algorithms into ranking your online pages higher up by keyword stuffing, cloaking, paid links, private blog networks, referral spam and so on. This might drive the desired result in a short term (if you aren’t penalized by the algorithms first) but you would end up in manual penalties and your site will be de-indexed from the search results. You will gain a reputation as a scammer, something that will cripple your personal brand.
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3. Can a poor SEO personal brand strategy destroy your business brand?

Your personal brand and your business brand are inexplicably linked, even when it may not seem obvious. Even if your business is thriving, a poor personal brand will still reflect badly on your business. When it comes to SEO, a poor strategy for your personal brand will result in marketing to the wrong audience in a potentially inauthentic way, creating a bad reputation for yourself and, by association, your business. If a poor SEO strategy goes unchecked, you could potentially see large losses in your business.
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4. What are the bad SEO practices that will destroy your personal brand’s Google ranking?

1. Duplicate content: Creating posts that are not unique and offer no user value content do nothing to increase your ranking on Google and simply damage your credibility. Duplicate content can also occur unintentionally as a result of poor URL canonicalization, this results in loss of site traffic and ranking on Google.
2. Slow Loading Website: Website loading time has an impact on Google ranking. A slow loading website means poor user experience and higher bounce rate.
3. Keyword stuffing: More doesn’t always equal more when it comes to keywords. Google Search Algorithm will lower your ranking if you overuse, or ‘stuff’ keywords, your bounce rate will go up and your reputation will be ruined.
4. Broken Links: If your site is full of broken links that stop users from accessing desired information, you will lose a lot of potential clients. It devalues your SEO effort and negatively impacts your ranking too.
5. Spammy backlinks/paid links: Paying for links to increase your ranking might sound like a good idea, but when these are sourced from questionable sites, it will reflect badly on both your ranking and your reputation. You can’t skip the work.
6. Not being mobile optimized: More of the world is online than ever, but more often than ever we access the internet through our phones. If your site is not optimized for mobile users, you could lose more than half the market of potential customers. Your website must support mobile friendliness and serve the same content for both mobile and desktop users.
7. Too many ads above the fold: Above the fold means anything seen by someone landing on your page without having to scroll down. If this is full of ads instead of useful content, your SEO ranking will tank.
8. Unclear site architecture: This refers to the layout of your site and how easy it is for someone to navigate through pages and menus. If someone can easily find a page but not find their way to progress, they’re likely to give up and bounce off the site, which will impact your ranking.
9. Not optimizing metadata: This provides summaries of what your page contains, making people more likely to want to click on it. When this is left to default, a lot of unfinished sentences or data make it look messy or untrustworthy and will likely hurt your SEO ranking.
10. Thinking website design doesn’t matter: There have been multiple studies that show the UX design of a website to be a key factor in your website ranking. If your site doesn’t look appealing or isn’t easy to use, your bounce rate will go up and this will directly affect your ranking.
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Personal Branding and Reputation

1. Can a bad personal branding strategy destroy your reputation?

An effective personal branding strategy requires strong groundwork to align your true self with the image you create for your brand. If your personal branding strategy is built around an inauthentic image or an idea that is incongruent with your true self, there is only so far you will be able to go before your reputation begins to unravel. Unfortunately, a reputation takes years to create but minutes to destroy and is incredibly hard to recover from if it collapses, authenticity is the goal.

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2. How to avoid bad personal branding mistakes that can ruin your reputation?

The best way to avoid bad personal branding mistakes is to make sure you do all of the groundwork. If you rush into promotion before you have fully completed marketing research, personal evaluations, and personal branding strategy planning, the likelihood is you will make some short-sighted mistakes and spend a long time trying to undo a bad reputation.

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3. What are the ways you are destroying your personal brand without even knowing it?

1. Thinking you’ve done the groundwork when you haven’t: It’s easy to want to jump straight into building your personal brand and assume that you’ll work certain things out as you go. But if your principles, ethics, and motivations aren’t honest your actions will likely be self-destructive.
2. Not sticking to your core values: This is different from the first point in that some people will be tempted by lucrative offers once their personal brand begins to get traction. If these deals lead you away from the core principles of your brand it might bring some financial gain in the short term but it will ruin your personal brand in the long term.
3. Taking sides on controversial matters: This doesn’t mean you shouldn’t stand up for the right things that matter to you (such as human rights!), but if you take a bold stance on matters that heavily divide people (like politics or religion), you run the risk of alienating a large amount of your following.
4. Not realizing that Social Media is forever: On some platforms, such as Twitter, the sheer volume of content put out every day might make you think that one Tweet will get buried after just a few hours. But these posts leave permanent digital traces that have been known to come back to bite people years after they posted them. Be mindful every time you post.
5. Not using your personal story: Your life story might seem mundane to you because you’ve lived it every day of your life. But even if it seems boring to you there will be thousands, if not millions, of people who can relate to your story and respond to the emotion, not just the ‘logic’ in the content. You’re leaving a lot of potential on the table if you don’t use your personal story.
6. Not having a consistent message: it can be easy to get sucked into the latest trends, memes, or fads but if these detract from your core messaging you will leave people confused as to what your personal brand is and therefore they will be less likely to engage with you.
7. Relying too heavily on UGC (User Generated Content): UGC should be a core pillar of your content strategy, but if that is all you ever post you aren’t adding anything with your own voice and you aren’t really creating a personal brand at all.
8. Not following through on your brand promise: Promising to deliver things people want is a great way to get people engaged but if you don’t follow through and respect your followers your reputation and your personal brand will quickly fail.
9. Not having a consistent brand voice: This really comes back to planning properly. The voice of your personal brand is incredibly important if you want people to connect with you. Changing your tone will confuse your following and stunt the growth of your personal brand.
10. Not focusing on your clients: Yes, you want to build a personal brand for personal success and new opportunities but when you start reaching these goals you cannot forget that it would never have been possible without your clients and followers. Don’t use people as stepping stones along the way. If you do, you’ll turn followers into haters that can quickly tumble your personal brand.

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Personal Branding and Social Media

1. Can a poor social media strategy destroy your personal brand?

A poor social media strategy won’t destroy your personal brand unless you consistently create unethical content, inferior quality content or incongruent subject content. More likely, you will struggle to grow your personal brand and you may be discouraged to continue when your efforts yield little or no positive results. Research the right social media channels to use that are congruent with your personal branding mission.
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Personal Branding and Technology

1. What are the ways technology could destroy your personal brand?

1. Super-charged self-promotion: It can be tempting to throw yourself into marketing yourself and technology makes this easy, potentially too easy! If you promote yourself without thinking about your content first you could end up promoting yourself in a way that comes off as tacky, self-serving and lacking gravitas.
2. Automated Ads: Technology can be confusing if you don’t spend the time learning it completely. When it comes to automated digital ad campaigns, if you don’t have an effective strategy you could end up showing your ads over and over to the same people. Apart from being annoying, this will turn them away from engaging instead of turning them into clients!
3. Automated PPC Ads: Enough historic data is required to adjust the bid automatically but without it, relying on automated PPC ads could end up wasting huge amounts of your budget on campaigns that get zero new clients or followers.
4. Bots: Using bots is an attractive marketing option because they are cheap and automated, but the negative effects should make you think twice. Social media algorithms are getting smart enough to notice bot activity and can suspend or even ban your social media account if it detects them. All that time creating a personal brand could go up in smoke if you persist with using bots!
5. Overcomplicating: Technology can be so clever that it stops you from seeing the wood for the trees. Automated email flows are a good example. You can set up clever personalized flows that send thousands of emails every week to your mailing list, but if they don’t return any leads or new clients, you’re spending too much time focusing on the wrong metrics — the ones that don’t actually help grow your brand!
6. Security: With so much emphasis on the digital world, you can leave your brand open to cyber-attacks and, if your brand’s presence is primarily online, this can destroy your whole brand. Make sure you are AAA protected at every step!
7. Not-so-intelligent: Artificial Intelligence (A.I.) can be incredibly helpful in gaining insights about the target audience in every marketing campaign. However, manual human intelligence is still needed to assess the data.
8. Over-reliance: If you only focus on your digital presence you will get some results, but your personal brand will come unstuck if the image you create online and your personality in the ‘real’ world aren’t aligned. You need to be able to deliver in person as well as online if you want to effectively grow your personal brand.
9. Focusing on Quantity: One accepted ‘rule’ of digital marketing strategy in today’s world is that you need to create a lot of content consistently. However, if you’re strapped for time or find creating content difficult, it is easy to fall into the process of posting anything just to keep on schedule. This is a huge mistake that can destroy your brand slowly over time because high quality content is what truly matters. Remember this, if you haven’t got anything of value to post it’s often better not to post anything at all!
10. Comparing Yourself: If you understand how to market yourself, you’ll also understand how to find your competition. This can be effective market research but it can also make you think that you should be doing things differently. Copying other people’s content is a big no-no that will devalue your own personal brand. Don’t let technology distract you from your own values.

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2. How does poor digital marketing destroy your personal brand?

Digital marketing is still growing in importance. More often than not, personal brands are first found online either directly, or through being featured by another brand or company. If your advertising is handled by a poor digital marketing agency it can destroy your personal brand by creating an image and reputation that is inauthentic with who you are in person, and this disparity will turn people away from your personal brand before they’ve even given you a chance.

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3. How does poor digital marketing destroy your corporate brand?

Hiring the right digital marketing agency can help boost your corporate brand. However, if your digital marketing is handled poorly (this is a lot more common that people think) you could destroy your brand instead! It is essential for marketing to be in line with the values that you and your business stands for. For instance if a digital agency doesn’t understand this and how it can damage to your reputation in the medium-long term, their advertising can create an inauthentic image that turns people away from your company instead of turning them into clients. Spending large amounts on ineffective marketing negatively affects your personal and business finances and overall team confidence.

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Personal Branding and Your Marketing Agency

1. What are the ways your marketing agency can devalue your personal brand?

1. Price: Quality in all its forms should be regarded as an investment. It however also needs to be appreciated that if you want someone to take charge of your advertising, a marketing agency can cost a lot of money. If you’re just starting out or budgets are tight, it can put an unnecessary financial strain on your business that could devalue your brand in the long term if the results don’t eventuate.
2. Lack of experience: Some marketing agencies are new and lack experience in specific niches especially how to balance short term marketing actions with long term reputation damage. Do your research first and invest with an agency that will not actually devalue your brand by using inappropriate advertising.
3. Too big for their own good: Some top agencies might be the biggest on paper, but this could be only because they have a large number of clients. Unfortunately, this could mean that they can’t give you as much personalization as you need because their time is spread so thin, resulting in generic content that could devalue your brand.
4. Lack of control: When you hire an agency for your marketing you are giving them control. You will have input, but ultimately they are in charge of how your brand is presented to the public and if you don’t agree with what they are doing, it can dig a hole for your brand that is hard to climb out of.
5. Different Scheduling: Marketing agencies are in control of how fast your advertising is rolled out (usually with a tiered payment system) and you might get frustrated with having to wait until they are ready.
6. Being Disconnected: You’ve spent a lot of time working on your values and creating your vision for your personal brand, which is important, but what happens if you hire a marketing agency that doesn’t understand your vision? You could be left with ineffective marketing that can devalue your brand in the medium – long term because it doesn’t align with your values. Research before choosing an agency.
7. You are their client, not their passion: A marketing agency is a business, and they will fulfill their contract with you, but that doesn’t necessarily mean you will get a lot of creativity. The better you can explain your creative ideas upfront, the better results you are likely to get.
8. Unrealistic expectations: If you don’t do your research before hiring a marketing agency you might be expecting them to do more for your brand than they actually offer. If your strategy relies on this too heavily you could devalue your brand because your strategy will be uneven.
9. Everyone is a “goo-roo” today, however not all agencies are created equal: As with any industry, just because two businesses charge the same doesn’t mean they will provide the same results. Some marketing agencies are certainly better than others, and some smaller companies might be a better fit for your personal brand than a bigger, more expensive one that will give you lackluster results. Do your research!
10. It just might not work: Even with the best research and an agency with the best intentions, marketing ROI is never guaranteed and you should be prepared for this if hiring an agency doesn’t work out. If it does go this way, take stock, evaluate, and see how you can move forward positively. Don’t give up!
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