“It takes 20 years to build a reputation and five minutes to ruin it.
If you think about that, you’ll do things differently.”

Warren Buffet
The IGI Reputation Management System™


Reputrak 360™ – The IGI Reputation Management System™ is a proprietary software program that follows a practice of  monitoring the reputation of an individual and business brand, addressing online content which are damaging to it and using numerous feedback solutions to get early warning signals of reputation problems. An integral part of this system is focused on pushing down negative search results in the digital world followed by a strategic real person advocacy campaign to re-position the brand in the offline world. The IGI Reputation Management System™ attempts to bridgeth e gap between how the individual or business perceives itself and how others view it.

The system is supported by IGI’s offline reputation experts and includes Legal, Financial and Media specialists.

  Do you have an effective reputation management action plan?
  Do you require support with your digital reputation?
 Do you require support with your offline reputation?
  Do you have a reputation risk and crisis plan strategy?

 Has your reputation been affected?
 Do you require an online (digital) makeover?
 Do you need strategic reputation management advice?

The four key areas of Reputation Management


Build – To build the solid foundations on reputation management for individuals and business.


Develop – To advance the reputation of the individual and business as per the strategic objectives.


Maintain – To maintain the good reputation of the individual and business in the public eye.


Restore – To restore the public image of an individual and business to a former positive brand image.



Personal Branding



Image Consulting