By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End’s regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory,...
By Jon Michail Tasmania, with an area of 68,401 km² is the smallest state in Australia. A hidden gem from the mainland, Tasmania is already a destination brand, though this remarkable place does not receive the attention it deserves. That is hopefully set to change,...
Is there any such thing as ‘the perfect body’? The women’s magazines, the fashion industry, the diet and exercise brigade would certainly argue that yes, the perfect body exists and could be ours if we only… (women – insert unrealistic expectation here.)...
Have you ever noticed that sometimes the things that hold us back are the most insignificant? Often it’s our mentality or fear of something that is obstructing us from achieving our goals and not the obstruction itself? I’m reminded of the case of circus elephants,...
Political Brands: And Their Endorsements With the final weeks of the 2016 American Presidential Election here, the two biggest political brands we’ve ever seen have been established. The Trump v. Clinton election has been less about policies and ideas and more...
By Jon Michail Most sustainable relationships between Australia and Asia are primarily based on interactions and associations. Therefore it is important to have a credible personal brand for instant impact. There are three components in building a credible personal...