By Jon Michail Tasmania, with an area of 68,401 km² is the smallest state in Australia. A hidden gem from the mainland, Tasmania is already a destination brand, though this remarkable place does not receive the attention it deserves. That is hopefully set to change,...
By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End’s regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory,...
Photo by Darina Belonogova from Pexels There are several aspects and secret ingredients that go into establishing a successful entrepreneurial business. But more importantly, it’s the hard work, resilience, consistency, alongside instinct, helps retain a...
It’s a common misconception that thought leadership and personal branding are the same. The former is about sharing your ideas and insights with the world while the latter is about audience perception. The difference between the two is that thought leadership requires...
Workplace Reputation can be flawed. It relies on perception. As a result, reputation and perception changes every time we meet a new combination of people. You can be in a room meeting six introverts but, you might leave the meeting feeling like the chattiest person...
Branding plays a big part in all aspects today. Branding supports the organisation and all the individuals to elevate and make their presence felt. Importance of Branding To be Seen as the Leader in your Industry To be effective, every organization, business,...
