by Nicholas Benson | Mar 15, 2018 | Advertising, Appearance, Brand, Brand Yourself, Branding, Business Branding, Career, Career Branding, Career Coaching, career success, Coaching, Consultants, Corporate Branding, Corporate Image, Corporate Values, Creating, Dress to Impress, Employer Branding, Entrepreneur, First Impression, Image Building, Image Consultant, Image Consulting, Image Group International, image management, Image Re-building, image tools
Many companies, business people and celebrities engage an image consultant to build a personal brand. You may be wondering what an image consulting company does, and whether you would benefit from the coaching? Read on to see why it is so important. An image...
by ImageMaker | Jan 30, 2018 | Appearance, Australia, Australian, Brand, Branding, Business Branding, Corporate Branding, Government, Image Building, Image Group International, Re-Branding, re-positioning
By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End’s regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory,...
by Nicholas Benson | Nov 30, 2017 | Appearance, Australia, Australian, Brand, Branding, Business Branding, City Branding, Corporate Branding, Economy, In The News
By Jon Michail Tasmania, with an area of 68,401 km² is the smallest state in Australia. A hidden gem from the mainland, Tasmania is already a destination brand, though this remarkable place does not receive the attention it deserves. That is hopefully set to change,...
by Nicholas Benson | Nov 23, 2017 | Appearance, Brand, Brand Ambassador, Brand Ambassadors, Brand Yourself, Branding, Business Branding, Corporate Branding, Image, Personal Branding, Political Branding, Political Image, Politicians, Politics, Success
By Jon Michail The Sydney Opera House, Taronga Zoo, and the Australian Museum are all facing a re-brand. And they aren’t the only ones. A directive issued by NSW Premier Gladys Berejiklian in August informed the state’s most famous cultural institutions that the...
by Nicholas Benson | Nov 21, 2017 | Appearance, Brand, Brand Ambassador, Brand Ambassadors, Brand YOU, Brand Yourself, Branding, Business, Business Branding, Business Building, Business Coaching, Career, Career Building, Corporate Branding, Image, Personal Brand, Personal Branding, Success
Oprah has an instantly recognisable personal brand. Image: OWN By Jon Michail I wrote recently about the importance of creating a good-looking business brand. Crafting an aesthetically pleasing brand where the outer image reflects the inner image. However, in...
by Nicholas Benson | Nov 17, 2017 | Appearance, Brand, Branding, Business, Business Branding, Business Building, Business Card, Business Coaching, Career, Career Building, Corporate Branding, Entrepreneurship, Image, Inner Image, Success
Apple’s London store. Image: CNET By Jon Michail Good design is really all about good communication. It is about different elements working in harmony to tell a story. This is as true in business as it is in life. Humans are visual beings, and we are drawn to...
