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Business Branding Articles

The Northern Territory Rebrand

The Northern Territory Rebrand

By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End's regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory, and it’s...

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Brand Tasmania

Brand Tasmania

By Jon Michail Tasmania, with an area of 68,401 km² is the smallest state in Australia. A hidden gem from the mainland, Tasmania is already a destination brand, though this remarkable place does not receive the attention it deserves. That is hopefully set to change,...

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Creating a good-looking personal brand

Creating a good-looking personal brand

Oprah has an instantly recognisable personal brand. Image: OWN  By Jon Michail I wrote recently about the importance of creating a good-looking business brand. Crafting an aesthetically pleasing brand where the outer image reflects the inner image. However, in...

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Creating a good-looking business brand

Creating a good-looking business brand

Apple's London store. Image: CNET  By Jon Michail Good design is really all about good communication. It is about different elements working in harmony to tell a story. This is as true in business as it is in life. Humans are visual beings, and we are drawn to things...

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12 Steps to Optimise your Personal and Business Brand

By Jon Michail Will you reach a million people this year? Or maybe ten million? Is the thought of all that advertising just too painful to dwell on? The reality is you can now optimize your brand for a fraction of what it cost twenty years ago. Remember how you had to...

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What Entrepreneurs Can Learn From Sport Stars

As a business person, what will you, be doing two decades from now? Will you be a star entrepreneur in your industry? Will your business have become a top contender? Strange as it may seem, if you start thinking like a sports star, you may become one of the elite....

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