It’s a common misconception that thought leadership and personal branding are the same. The former is about sharing your ideas and insights with the world while the latter is about audience perception. The difference between the two is that thought leadership requires...
Photo by Darina Belonogova from Pexels There are several aspects and secret ingredients that go into establishing a successful entrepreneurial business. But more importantly, it’s the hard work, resilience, consistency, alongside instinct, helps retain a...
BY- Jon Michail We do not live in the same world as we did before this health and economic crisis and just like many other things the ways you can brand and market yourself and your business has changed too. The lives of many people have changed, be it some losing...
Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
By Alexander Dance Small businesses often suffer a disadvantage when compared to their larger counterparts. Clients and customers tend to have more trust in larger businesses, and this can give them an edge. Even if the smaller business has great talent and a good...
By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End’s regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory,...
