Thought Leadership And Personal Branding- Myths Vs Reality

Thought Leadership And Personal Branding- Myths Vs Reality

It’s a common misconception that thought leadership and personal branding are the same. The former is about sharing your ideas and insights with the world while the latter is about audience perception. The difference between the two is that thought leadership requires...
A united front: the importance of congruence for your personal brand

A united front: the importance of congruence for your personal brand

Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
GUEST POST BY ALEXANDER DANCE OF BIZ THINK TANK: How to Position Your New Business to Look Bigger Than You Are

GUEST POST BY ALEXANDER DANCE OF BIZ THINK TANK: How to Position Your New Business to Look Bigger Than You Are

By Alexander Dance Small businesses often suffer a disadvantage when compared to their larger counterparts. Clients and customers tend to have more trust in larger businesses, and this can give them an edge. Even if the smaller business has great talent and a good...