Perfectly imperfect: The importance of authenticity for your personal brand

Perfectly imperfect: The importance of authenticity for your personal brand

Many people believe that a personal brand is something for celebrities. They don’t think that they need one, and even worse, they don’t realise that no matter who they are, they already have one.   Your personal brand is the way you are represented to the world. You...
Using the Core Values Index to Live a Purpose Driven Life

Using the Core Values Index to Live a Purpose Driven Life

By Jon Michail Here at Image Group International, we don’t particularly like to rely on personality tests, but we do believe in core values and Taylor Protocols’ Core Values Index TM (CVI TM) as an evidence-based assessment of unchanging values. I find this an...
Creating a good-looking personal brand

Creating a good-looking personal brand

Oprah has an instantly recognisable personal brand. Image: OWN  By Jon Michail I wrote recently about the importance of creating a good-looking business brand. Crafting an aesthetically pleasing brand where the outer image reflects the inner image. However, in...

Image Objects and Authentic Image Management

VIEW VIDEO HERE By Jon Michail   Image Objects are an often underrated aspect of our personal branding. Your accessories (watch, glasses, jewellery, shoes) and your tools (pen, laptop, phone) all work together to project a certain image. Other image objects that are...

Colour Analysis and Authentic Image Management

By John Michail Colour is not just something we see – we think in colours, and we feel in colours. Truman Capote coined a phrase for his novella Breakfast at Tiffany’s, having Holly Golightly explain why she goes to Tiffany’s jewellery store whenever she has “the mean...