By Jon-Michail Richard Branson has it all; money, power, influence and a love of life. He is the unabashed public face of his company and brand ambassadors like him are known to do more than just smile for the cameras. For instance, his high profile visits to India...
By Jon Michail Tasmania, with an area of 68,401 km² is the smallest state in Australia. A hidden gem from the mainland, Tasmania is already a destination brand, though this remarkable place does not receive the attention it deserves. That is hopefully set to change,...
By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End’s regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory,...
Original article by Yitzi Weiner The word influencer is so new that it is still flagged by spellcheck as a typo. What are these mythical creatures? We know that influencers are eagerly pursued by marketers and brands to endorse their products. Influencers have two...
Photo by Darina Belonogova from Pexels There are several aspects and secret ingredients that go into establishing a successful entrepreneurial business. But more importantly, it’s the hard work, resilience, consistency, alongside instinct, helps retain a...
It’s a common misconception that thought leadership and personal branding are the same. The former is about sharing your ideas and insights with the world while the latter is about audience perception. The difference between the two is that thought leadership requires...
