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Corporate Branding Articles

The Northern Territory Rebrand

The Northern Territory Rebrand

By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End's regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory, and it’s...

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Your (Authentic) Brand

Your (Authentic) Brand

This article was originally published as 'Branding the New You' in Issue 48 of Smart Healthy Women.  By Jon Michail Having an authentic personal brand is about delivering on your promises. It is about consistency. It means that people who deal with you know what they...

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Using the Core Values Index to Live a Purpose Driven Life

Using the Core Values Index to Live a Purpose Driven Life

By Jon Michail Here at Image Group International, we don’t particularly like to rely on personality tests, but we do believe in core values and Taylor Protocols’ Core Values Index TM (CVI TM) as an evidence-based assessment of unchanging values. I find this an...

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Brand Tasmania

Brand Tasmania

By Jon Michail Tasmania, with an area of 68,401 km² is the smallest state in Australia. A hidden gem from the mainland, Tasmania is already a destination brand, though this remarkable place does not receive the attention it deserves. That is hopefully set to change,...

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