They do things differently in New Zealand. With our constant joking rivalry I guess we forget just how remarkable this country is for a tiny player on the world stage. Or maybe it’s a case of not really seeing what is right under our noses. New Zealand produced the...
IGI In The Media - 2GB Media, Marketing And Advertising With Steve Price And Paul Gardner Jon Michail recently appeared on 2GB radio, with Steve Price and Paul Gardiner to discuss the current political leaders in Australia and how they are perceived by the public...
IGI In The News Kara Vickery | News Corp IMAGE consultants have warned Bill Shorten’s so-called “man boobs” are his Achilles heel in an election campaign where appearance is crucial. Mr Shorten has been pounding the pavement almost daily, flanked by security and Labor...
By Sarah Kimmorley | 16 April 2015 | Business Insider Australia Malcolm Turnbull has made the front cover of GQ magazine – a trendy men’s lifestyle publication which offers designer menswear and grooming tips, as well as other article on culture, art and design....
President Barack Obama has many important issues at hand and it seems his choice of a tan suit last week during a press conference was the least of his problems, even if it was the wrong choice. The real challenges he faces in Iraq, Syria and Ukraine are beyond the...
The Australian Attorney-General George Brandis displayed how we can all get tripped up during a media interview, especially when we don't truly understand the issue at hand. It's a good time to remember the old saying, "prior preparation prevents poor performance". A...
During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and...
The ‘men in blue ties' in politics are getting a lot of attention these days especially since Australian Prime Minister Julia Gillard raised them again as an issue in a speech last week. During that time I was conducting a seminar on this hot media topic and the...
Unfortunately political spin doctoring has replaced authenticity; that can only be negative for society. The following article is a good illustration. By Leo D-Angelo Fisher Modern political leaders and back-room apparatchiks seem convinced that voters favour style...