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A united front: the importance of congruence for your personal brand

A united front: the importance of congruence for your personal brand

Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...

Why Managing Your Personal Brand is Your Unfair Advantage

By Jon Michail Is it really necessary to have a personal brand? Well, yes! There must be very few business people who don’t know that they need a great brand in order to stand out from the competition. You have to market yourself and your career as a positive brand to...

BEWARE: Fake personal brands – online

By Jon Michail Do you tell falsehoods? Have you ever been tempted to exaggerate just a tiny bit on your webpage, your LinkedIn account or your Twitter or Facebook profiles? And if you have, do you even care that your family and close friends know that you are a...

IGI IN THE MEDIA | Kids are surfing a social media wave to build their brand

Julie Cross | The Daily Telegraph | 18 April 2015 Type the name Winter Vincent into Google and you will come across links titled: “9-Year-Old Humanitarian Selflessly Raises $3k for Indonesia”, “Meet nine-year-old Winter Vincent and be inspired!” and “Nine-year-old...

The folly of Gen Why

By Eddie McGuire, Collingwood Football Club President and media personality. The following article first appeared in the Herald Sun. I agree with Mr. McGuire’s insights. THE power of the so-called Generation Y has never been so well documented as it was this...