By Jon Michail “Tell me what you post on Facebook, and I will tell you who you are”. This rather satiric sentence is now a reality given the expansion, credibility and importance of social media in the current times. From billion-dollar companies to world political...
Engagement is a key factor to develop trust-based relationships. We often believe what we see on engaging platforms, especially social media. The recent decline in institutional trust and the growth of social media has shifted people’s trust making social media a more...
Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
By Jon Michail Is it really necessary to have a personal brand? Well, yes! There must be very few business people who don’t know that they need a great brand in order to stand out from the competition. You have to market yourself and your career as a positive brand to...
By Jon Michail The rise of technology has done more than speed up the business world. Just think about how social media and how technological trends are changing faster than ever. Now that the Internet has been with us long enough to change the lives of those who are...
By Jon Michail Do you tell falsehoods? Have you ever been tempted to exaggerate just a tiny bit on your webpage, your LinkedIn account or your Twitter or Facebook profiles? And if you have, do you even care that your family and close friends know that you are a...
