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Social Media Articles

Social Media: A Tool For Effective Leadership

Social Media: A Tool For Effective Leadership

Engagement is a key factor to develop trust-based relationships. We often believe what we see on engaging platforms, especially social media. The recent decline in institutional trust and the growth of social media has shifted people’s trust making social media a more...

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Why Managing Your Personal Brand is Your Unfair Advantage

By Jon Michail Is it really necessary to have a personal brand? Well, yes! There must be very few business people who don’t know that they need a great brand in order to stand out from the competition. You have to market yourself and your career as a positive brand to...

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Why Entrepreneurial Employees are Invaluable

By Jon Michail The rise of technology has done more than speed up the business world. Just think about how social media and how technological trends are changing faster than ever. Now that the Internet has been with us long enough to change the lives of those who are...

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BEWARE: Fake personal brands – online

By Jon Michail Do you tell falsehoods? Have you ever been tempted to exaggerate just a tiny bit on your webpage, your LinkedIn account or your Twitter or Facebook profiles? And if you have, do you even care that your family and close friends know that you are a...

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The folly of Gen Why

By Eddie McGuire, Collingwood Football Club President and media personality. The following article first appeared in the Herald Sun. I agree with Mr. McGuire's insights. THE power of the so-called Generation Y has never been so well documented as it was this week. In...

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