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Employer Branding Articles

Why You Need an Executive Business Coach

By Jon-Michail You know you have all the skills and capabilities required for your job, but sometimes you need just a little extra help and guidance to help you along the corporate track. Who will you ask? It would be simple if you were an athlete – you’d ask the...

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Why Branding Works

By Jon Michail I admit my bias, I am an image maker and yes it’s part of what I do, however you can’t escape it. Even if you travel to a desert island to get away from it all, the plane that dropped you off has it. Look inside your bag. Your sunscreen has it, your...

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IGI IN THE NEWS | Dressing for success

By Elicia Murray | Australian Women's Weekly | 12 February 2014 Is there any truth to the old adage that you should dress for the job you want, not the job you have? We dusted off our sharpest suit and consulted the experts. Here's what they had to say. First...

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Image Group International – In the News

When even CEOS have tatts, skin art really is big business By Elissa Doherty - Herald Sun All drawn by hand: Trainee pastry chef Franziska Norman, 30, shows off her work and her ink. Picture: ALEX COPPEL TATTOOS are now as common in the boardroom as they are on bikies...

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Image Group International – In the News

Gift of the Garb  Does the way you dress affect your career? By Renu Prasad, Australia editor, Australasian Legal Business magazine Every lawyer will be familiar with the insecurities we face when it comes to personal appearance and grooming. Whether...

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Torrid Times – A Lesson in Toxic Leadership

By Jon-Michail Once upon a time, there was an up-and-coming young fellow by the name of Frank Torred. He had ideas, imagination and enthusiasm and his ambition to become a top businessman was encouraged without reservation by his loving parents. He gained a BA, an MBA...

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Marius Kloppers and BHP’s priceless branding masterstroke

By Kath Walters | Leading Company BHP Billiton chief executive, Marius Kloppers, advised the Big Australian’s remuneration committee that he does not want his bonus this year. It is no small sacrifice, given that Kloppers’ bonus last year – US$4.7 million – was more...

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Facebook Founder’s Image is Right for Him

By Jon-Michail Mark Zuckerberg, CEO of Facebook Inc. Mark Zuckerberg's dress sense is making the money men of Wall Street nervous and it is not surprising. The current economic climate is becoming a real challenge for many businesses and any perception that the...

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Personal Branding: Why it Matters for Teachers

Who was your favourite teacher while at school? Was it the hard, stern and sloppy looking one, or the warm hearted, relatable and well presented one? I know the one I remember most and which had the greatest impact on me and my learning. Although I...

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