They do things differently in New Zealand. With our constant joking rivalry I guess we forget just how remarkable this country is for a tiny player on the world stage. Or maybe it’s a case of not really seeing what is right under our noses. New Zealand produced the...
The Skyhooks’ 1975 album Ego Is Not a Dirty Word. Image Discogs By Jon Michail If I did not have an ego I would not be here tonight If I did not have an ego I might not think that I was right If you did not have an ego you might not care the way you dressed If you did...
Political Brands: And Their Endorsements With the final weeks of the 2016 American Presidential Election here, the two biggest political brands we've ever seen have been established. The Trump v. Clinton election has been less about policies and ideas and more about...
IGI In The Media - 2GB Media, Marketing And Advertising With Steve Price And Paul Gardner Jon Michail recently appeared on 2GB radio, with Steve Price and Paul Gardiner to discuss the current political leaders in Australia and how they are perceived by the public...
IGI In The News Kara Vickery | News Corp IMAGE consultants have warned Bill Shorten’s so-called “man boobs” are his Achilles heel in an election campaign where appearance is crucial. Mr Shorten has been pounding the pavement almost daily, flanked by security and Labor...
By Sarah Kimmorley | 16 April 2015 | Business Insider Australia Malcolm Turnbull has made the front cover of GQ magazine – a trendy men’s lifestyle publication which offers designer menswear and grooming tips, as well as other article on culture, art and design....
President Barack Obama has many important issues at hand and it seems his choice of a tan suit last week during a press conference was the least of his problems, even if it was the wrong choice. The real challenges he faces in Iraq, Syria and Ukraine are beyond the...
The Australian Attorney-General George Brandis displayed how we can all get tripped up during a media interview, especially when we don't truly understand the issue at hand. It's a good time to remember the old saying, "prior preparation prevents poor performance". A...
During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and...