A united front: the importance of congruence for your personal brand

A united front: the importance of congruence for your personal brand

Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...

Companies cool their heels over dress codes as ‘business casual’ becomes the norm – IGI IN THE NEWS

IGI In The News Melissa Singer | News Corp No thongs. No gym gear. No harem pants. Suits compulsory from Monday to Thursday, ties mandatory for client meetings. And no “clothes traditional to a particular sex and/or gender identity”. If this last part...

Personal Branding and Your Relationships

Cultivating an image of success will ultimately attract success. In other, words, you attract what you present. If you want to be the part, look and act the part. There’s a reason why actors turn up to auditions dressed as the character they’re hoping to play!...