Perfectly imperfect: The importance of authenticity for your personal brand

Perfectly imperfect: The importance of authenticity for your personal brand

Many people believe that a personal brand is something for celebrities. They don’t think that they need one, and even worse, they don’t realise that no matter who they are, they already have one.   Your personal brand is the way you are represented to the world. You...

Image Objects and Authentic Image Management

VIEW VIDEO HERE By Jon Michail   Image Objects are an often underrated aspect of our personal branding. Your accessories (watch, glasses, jewellery, shoes) and your tools (pen, laptop, phone) all work together to project a certain image. Other image objects that are...

Colour Analysis and Authentic Image Management

By John Michail Colour is not just something we see – we think in colours, and we feel in colours. Truman Capote coined a phrase for his novella Breakfast at Tiffany’s, having Holly Golightly explain why she goes to Tiffany’s jewellery store whenever she has “the mean...

What the Trump?

President Donald Trump and South Carolina Sen. Tim Scott met to discuss the aftermath of the Charlottesville protests. Image: Business Insider   By Jon Michail   Last week, President Trump did something truly terrible. He murdered style. Again.   No – it’s not one of...

Companies cool their heels over dress codes as 'business casual' becomes the norm – IGI IN THE NEWS

IGI In The News Melissa Singer | News Corp No thongs. No gym gear. No harem pants. Suits compulsory from Monday to Thursday, ties mandatory for client meetings. And no “clothes traditional to a particular sex and/or gender identity”. If this last part...