Australian artist Deborah Halpern and I were guests last week at Redheads, the great legacy brand that Australians love. It was the Art Strikes Back Exhibition showcasing Ms Redheads through the ages, from her development stages at the Bryant & May factory and...
Australian Articles

The Northern Territory Rebrand
By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End's regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory, and it’s...

Brand Tasmania
By Jon Michail Tasmania, with an area of 68,401 km² is the smallest state in Australia. A hidden gem from the mainland, Tasmania is already a destination brand, though this remarkable place does not receive the attention it deserves. That is hopefully set to change,...
Building your personal brand in the Asian market
By Jon Michail Most sustainable relationships between Australia and Asia are primarily based on interactions and associations. Therefore it is important to have a credible personal brand for instant impact. There are three components in building a credible personal...
IGI IN THE MEDIA | Here's why wearing the wrong tie killed Malcolm Turnbull's fancy photo shoot
By Sarah Kimmorley | 16 April 2015 | Business Insider Australia Malcolm Turnbull has made the front cover of GQ magazine – a trendy men’s lifestyle publication which offers designer menswear and grooming tips, as well as other article on culture, art and design....
A boost for Australia’s fine wool, a win for devotees of quality
The fine wool industry is delighted with the recent announcement that the luxury Italian fashion label Zegna is to buy a majority share of Achill, a 2564 hectare sheep property near Armidale, NSW. This acquisition will enable Zegna to be involved in every step of the...
IGI IN THE MEDIA: Nick Kyrgios: The average kid who has won the hearts of Australia
Nick Kyrgios has won the hearts and minds of Australians with his gutsy performances at Wimbledon, none more so than his amazing victory over World no. 1 Rafael Nadal. Kyrgios is the next potential heir to the Australian tennis throne and has the integral...
IGI IN THE MEDIA | Australia’s newest F1 ace, Daniel Ricciardo, wins with a smile of steel
“Authenticity is about being yourself but sometimes that doesn’t fit the mould of expectations” - Jon Michail. Aaron Langmaid | 14 June 2014 | Herald Sun In the final moments of the 2012 Australian Grand Prix, representatives of the world’s media adjusted their...
Australian Tax Office staff told they're dressing too sexy
Noel Towell | The Age | 5 May 2014 Public servants at the Taxation Office have been told they are dressing too sexily for their jobs. Bosses at Taxation have cracked down on the "revealing" or "immodest" outfits some of their officials were wearing to work, with a...