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Australian Articles

Art Strikes Back

Australian artist Deborah Halpern and I were guests last week at Redheads, the great legacy brand that Australians love. It was the Art Strikes Back Exhibition showcasing Ms Redheads through the ages, from her development stages at the Bryant & May factory and...

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The Northern Territory Rebrand

The Northern Territory Rebrand

By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End's regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory, and it’s...

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Brand Tasmania

Brand Tasmania

By Jon Michail Tasmania, with an area of 68,401 km² is the smallest state in Australia. A hidden gem from the mainland, Tasmania is already a destination brand, though this remarkable place does not receive the attention it deserves. That is hopefully set to change,...

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Building your personal brand in the Asian market

By Jon Michail Most sustainable relationships between Australia and Asia are primarily based on interactions and associations. Therefore it is important to have a credible personal brand for instant impact. There are three components in building a credible personal...

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