Perfectly imperfect: The importance of authenticity for your personal brand

Perfectly imperfect: The importance of authenticity for your personal brand

Many people believe that a personal brand is something for celebrities. They don’t think that they need one, and even worse, they don’t realise that no matter who they are, they already have one.   Your personal brand is the way you are represented to the world. You...
The things career advisors don’t teach you. (Or how to supercharge your resume and land your dream job.)

The things career advisors don’t teach you. (Or how to supercharge your resume and land your dream job.)

By Jon Michail What’s wrong with your resume? Well, a lot, actually, if you’re like most people I know. I’m sorry, but there it is. The problem starts in school. Career advisors coach us in presenting a resume that is professional, to the point, and well, boring… and...
IN THE NEWS: “75 Prominent Influencers Share Their Top Advice on How To Become An Influencer”

IN THE NEWS: “75 Prominent Influencers Share Their Top Advice on How To Become An Influencer”

Original article by Yitzi Weiner The word influencer is so new that it is still flagged by spellcheck as a typo. What are these mythical creatures? We know that influencers are eagerly pursued by marketers and brands to endorse their products. Influencers have two...
Leadership and Reputation – The Biggest Business Risks for 2018

Leadership and Reputation – The Biggest Business Risks for 2018

By Jon Michail “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett. I find myself appealing to the wisdom of this quote a lot. Why? Because people still don’t seem to get...