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Achieve personal power, influence, and impact by owning your brand

Achieve personal power, influence, and impact by owning your brand

If you don’t take control of your personal brand image, others will. For the last three odd decades I’ve been reading remarkably similar stories about how the equal pay gap has not closed for women. A recent report, based on a US study conducted by the Institute for...
Perfectly imperfect: The importance of authenticity for your personal brand

Perfectly imperfect: The importance of authenticity for your personal brand

Many people believe that a personal brand is something for celebrities. They don’t think that they need one, and even worse, they don’t realise that no matter who they are, they already have one.   Your personal brand is the way you are represented to the world. You...
GUEST POST BY ALEXANDER DANCE OF BIZ THINK TANK: How to Position Your New Business to Look Bigger Than You Are

GUEST POST BY ALEXANDER DANCE OF BIZ THINK TANK: How to Position Your New Business to Look Bigger Than You Are

By Alexander Dance Small businesses often suffer a disadvantage when compared to their larger counterparts. Clients and customers tend to have more trust in larger businesses, and this can give them an edge. Even if the smaller business has great talent and a good...