Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
By Jon Michail What’s wrong with your resume? Well, a lot, actually, if you’re like most people I know. I’m sorry, but there it is. The problem starts in school. Career advisors coach us in presenting a resume that is professional, to the point, and well, boring… and...
By Jon Michail The Sydney Opera House, Taronga Zoo, and the Australian Museum are all facing a re-brand. And they aren’t the only ones. A directive issued by NSW Premier Gladys Berejiklian in August informed the state's most famous cultural institutions that the NSW...
Oprah has an instantly recognisable personal brand. Image: OWN By Jon Michail I wrote recently about the importance of creating a good-looking business brand. Crafting an aesthetically pleasing brand where the outer image reflects the inner image. However, in...
By Jon-Michail It’s incredibly important for companies to have an online presence, even if it sounds like stating the obvious in 2016. When most people first began making use of the internet, it was primarily a research tool and a means of data collection and...
Nick Kyrgios has won the hearts and minds of Australians with his gutsy performances at Wimbledon, none more so than his amazing victory over World no. 1 Rafael Nadal. Kyrgios is the next potential heir to the Australian tennis throne and has the integral hallmarks of...
“Authenticity is about being yourself but sometimes that doesn’t fit the mould of expectations” - Jon Michail. Aaron Langmaid | 14 June 2014 | Herald Sun In the final moments of the 2012 Australian Grand Prix, representatives of the world’s media adjusted their...
By Marian Salzman | Forbes I’ve written extensively about brands—personal brands, community brands, conference brands and so on. But I’m certainly not alone. This era is widely regarded as the age of the brand. A forum on TED Conversations tackled this topic a few...