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New police uniform out in force

Powerful, solid and yes at times intimidating. Victoria Police’s new darker blue (nearly black) uniform is bringing a New York feel to the streets. Chief Commissioner Key Lay and his command team have been wearing the new look since last week and it’s to...

New Qantas uniform a winner for team morale

By Jon-Michail Big ticks all round for Qantas’ new classic uniform – at least they have decided to go back to classic style with a contemporary twist. Designed by Paris-based couturier Martin Grant the new uniform represents a powerful image that is...

Lance Armstrong’s re-branding starts with Oprah

Lance Armstrong, seven-time Tour de France  champion officially commences his re-branding campaign with an appearance on the Oprah Winfrey show later this week. According to media reports he is expected to admit to doping throughout his career in an attempt to save...