The Northern Territory Rebrand

The Northern Territory Rebrand

By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End’s regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory,...

How Women Can Re-Brand for Success

by Jon Michail I’d like to express a point, I love women! I love empowering them to see that they are greater than they ever thought possible. For the last three odd decades I’ve been reading remarkably similar stories about how the equal pay gap has not closed for...

What’s in a name

  Everything matters in branding and the first obvious one is the name. Hull City is a English football club who last season won promotion back in to the Barclays Premier League for 2013/14. The club’s Egyption owners have decided to change their name, by doing...

New police uniform out in force

Powerful, solid and yes at times intimidating. Victoria Police’s new darker blue (nearly black) uniform is bringing a New York feel to the streets. Chief Commissioner Key Lay and his command team have been wearing the new look since last week and it’s to...

New Qantas uniform a winner for team morale

By Jon-Michail Big ticks all round for Qantas’ new classic uniform – at least they have decided to go back to classic style with a contemporary twist. Designed by Paris-based couturier Martin Grant the new uniform represents a powerful image that is...