By Jon Michail Will you reach a million people this year? Or maybe ten million? Is the thought of all that advertising just too painful to dwell on? The reality is you can now optimize your brand for a fraction of what it cost twenty years ago. Remember how you had to...
By Jon Michail I admit my bias, I am an image maker and yes it’s part of what I do, however you can’t escape it. Even if you travel to a desert island to get away from it all, the plane that dropped you off has it. Look inside your bag. Your sunscreen has it, your...
Nick Kyrgios has won the hearts and minds of Australians with his gutsy performances at Wimbledon, none more so than his amazing victory over World no. 1 Rafael Nadal. Kyrgios is the next potential heir to the Australian tennis throne and has the integral...
“Authenticity is about being yourself but sometimes that doesn’t fit the mould of expectations” - Jon Michail. Aaron Langmaid | 14 June 2014 | Herald Sun In the final moments of the 2012 Australian Grand Prix, representatives of the world’s media adjusted their...
By Marian Salzman | Forbes I’ve written extensively about brands—personal brands, community brands, conference brands and so on. But I’m certainly not alone. This era is widely regarded as the age of the brand. A forum on TED Conversations tackled this topic a...