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Empower your employees to become brand ambassadors

By Jon-Michail It’s incredibly important for companies to have an online presence, even if it sounds like stating the obvious in 2016. When most people first began making use of the internet, it was primarily a research tool and a means of data collection and...

Why Branding Works

By Jon Michail I admit my bias, I am an image maker and yes it’s part of what I do, however you can’t escape it. Even if you travel to a desert island to get away from it all, the plane that dropped you off has it. Look inside your bag. Your sunscreen has it, your...

IGI IN THE MEDIA: Nick Kyrgios: The average kid who has won the hearts of Australia

Nick Kyrgios has won the hearts and minds of Australians with his gutsy performances at Wimbledon, none more so than his amazing victory over World no. 1 Rafael Nadal. Kyrgios is the next potential heir to the Australian tennis throne and has the integral hallmarks of...

IGI IN THE MEDIA | Australia’s newest F1 ace, Daniel Ricciardo, wins with a smile of steel

“Authenticity is about being yourself but sometimes that doesn’t fit the mould of expectations” – Jon Michail. Aaron Langmaid | 14 June 2014 | Herald Sun In the final moments of the 2012 Australian Grand Prix, representatives of the world’s media adjusted their...

Should Branding Begin At Birth?

By Marian Salzman | Forbes I’ve written extensively about brands—personal brands, community brands, conference brands and so on. But I’m certainly not alone. This era is widely regarded as the age of the brand. A forum on TED Conversations tackled this topic a few...