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Sports Branding Articles

What Entrepreneurs Can Learn From Sport Stars

As a business person, what will you, be doing two decades from now? Will you be a star entrepreneur in your industry? Will your business have become a top contender? Strange as it may seem, if you start thinking like a sports star, you may become one of the elite....

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Nick Kyrgios – will he survive his turmoils?

By Jon Michail Budding tennis superstar Nick Kyrgios has rattled the world of sports entertainment ever since he launched himself into the public spotlight, but recently, these rumblings have been for all the wrong reasons. With a string of high profile wins,...

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Brand it like Beckham just keeps on giving

  David Beckham illustrates yet again why he is probably a better businessman than he ever was a footballer by his savvy returns on  his own personal branding and endorsements. The Beckham Brand model is a classic study of sports brand management that has...

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Image Group International – In the News

Melbourne Window to Asia-wide Market By Aaron Langmaid | Sunday Herald Sun | January 13, 2013 Roger Federer at Crown. Picture: Julie Kiriacoudis,  Source: Herald Sun MELBOURNE is a million-dollar playground for the world's biggest tennis stars. From fashion lines to...

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Ian Thorpe – an extraordinary sportsman with a flying new brand…

                                                                        Last week  Ian Thorpe revealed a comeback of sorts, launching his new campaign to swim in the London Olympics – A champion sportsman, he has been a marketer’s dream and we are sure the corporate...

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