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Our Top 12 Style Quotes

Personal Style Your ‘Personal Style’ comes under the umbrella of your ‘Personal Brand’ therefore, if you are not presenting your best possible image, you are at serious risk of damaging your brand name and reputation. Even if we do not want to...

New police uniform out in force

Powerful, solid and yes at times intimidating. Victoria Police’s new darker blue (nearly black) uniform is bringing a New York feel to the streets. Chief Commissioner Key Lay and his command team have been wearing the new look since last week and it’s to...

6 Branding Lessons from the Ed Hardy failure

The Ed Hardy Australia Fail By Simon Dell There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign;...

Cruise Brand Gets Damaged

By Jon-Michail Tom Cruise and Katie Holmes are heading for the divorce courts and the brand damage being inflicted is all out in the open and for all to see. Hollywood is a unique place with a unique set of unwritten rules and what’s at stake in this latest...