What to wear to the races this year Wondering what to wear to the Cup this year? We’ve made this guide to the Melbourne Cup dress code so you can dress to impress. We tend to think of a day at the races as an elegant affair. But, there is no dress code for...
By Jon Michail If you’re thinking about what to wear to the races you’ll need to consider the time of year and the different dress codes for general admission vs the members’ enclosure. Sydney hosts races year round, giving ample opportunity...
Personal Style Your ‘Personal Style’ comes under the umbrella of your ‘Personal Brand’ therefore, if you are not presenting your best possible image, you are at serious risk of damaging your brand name and reputation. Even if we do not want to...
Powerful, solid and yes at times intimidating. Victoria Police’s new darker blue (nearly black) uniform is bringing a New York feel to the streets. Chief Commissioner Key Lay and his command team have been wearing the new look since last week and it’s to...
The Ed Hardy Australia Fail By Simon Dell There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign;...
By Jon-Michail Tom Cruise and Katie Holmes are heading for the divorce courts and the brand damage being inflicted is all out in the open and for all to see. Hollywood is a unique place with a unique set of unwritten rules and what’s at stake in this latest...
