Real world experience? Nah, not required. You won’t find it on these politicians’ resumes! I’ve exaggerated here for effect. But only slightly. The Australian Parliament does not reflect Australian society. Maybe it never did, but it seems to me that the career...
They do things differently in New Zealand. With our constant joking rivalry I guess we forget just how remarkable this country is for a tiny player on the world stage. Or maybe it’s a case of not really seeing what is right under our noses. New Zealand produced the...
By Jon Michail The Sydney Opera House, Taronga Zoo, and the Australian Museum are all facing a re-brand. And they aren’t the only ones. A directive issued by NSW Premier Gladys Berejiklian in August informed the state's most famous cultural institutions that the NSW...
IGI In The Media - 2GB Media, Marketing And Advertising With Steve Price And Paul Gardner Jon Michail recently appeared on 2GB radio, with Steve Price and Paul Gardiner to discuss the current political leaders in Australia and how they are perceived by the public...
IGI In The News Kara Vickery | News Corp IMAGE consultants have warned Bill Shorten’s so-called “man boobs” are his Achilles heel in an election campaign where appearance is crucial. Mr Shorten has been pounding the pavement almost daily, flanked by security and Labor...
By Sarah Kimmorley | 16 April 2015 | Business Insider Australia Malcolm Turnbull has made the front cover of GQ magazine – a trendy men’s lifestyle publication which offers designer menswear and grooming tips, as well as other article on culture, art and design....
President Barack Obama has many important issues at hand and it seems his choice of a tan suit last week during a press conference was the least of his problems, even if it was the wrong choice. The real challenges he faces in Iraq, Syria and Ukraine are beyond the...
The Australian Attorney-General George Brandis displayed how we can all get tripped up during a media interview, especially when we don't truly understand the issue at hand. It's a good time to remember the old saying, "prior preparation prevents poor performance". A...
During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and...