Perfectly imperfect: The importance of authenticity for your personal brand

Perfectly imperfect: The importance of authenticity for your personal brand

Many people believe that a personal brand is something for celebrities. They don’t think that they need one, and even worse, they don’t realise that no matter who they are, they already have one.   Your personal brand is the way you are represented to the world. You...
Why you should consider an Image Consultant…

Why you should consider an Image Consultant…

Many companies, business people and celebrities engage an image consultant to build a personal brand. You may be wondering what an image consulting company does, and whether you would benefit from the coaching? Read on to see why it is so important.   An image...
Leadership and Reputation – The Biggest Business Risks for 2018

Leadership and Reputation – The Biggest Business Risks for 2018

By Jon Michail “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett. I find myself appealing to the wisdom of this quote a lot. Why? Because people still don’t seem to get...