By Alexander Dance Small businesses often suffer a disadvantage when compared to their larger counterparts. Clients and customers tend to have more trust in larger businesses, and this can give them an edge. Even if the smaller business has great talent and a good...
This article was originally published as ‘Branding the New You’ in Issue 48 of Smart Healthy Women. By Jon Michail Having an authentic personal brand is about delivering on your promises. It is about consistency. It means that people who deal with you...
Julie Banks packed up the doughnut maker and coffee machine and closed her Donut King store. Image: Tash Sorensen By Jon Michail In the wake of recent media reports and a spate of store closures, franchisees are leaving the Retail Food Group network in droves, and RFG...
By Jon Michail Here at Image Group International, we don’t particularly like to rely on personality tests, but we do believe in core values and Taylor Protocols’ Core Values Index TM (CVI TM) as an evidence-based assessment of unchanging values. I find this an...
Apple’s London store. Image: CNET By Jon Michail Good design is really all about good communication. It is about different elements working in harmony to tell a story. This is as true in business as it is in life. Humans are visual beings, and we are drawn to...
Political Brands: And Their Endorsements With the final weeks of the 2016 American Presidential Election here, the two biggest political brands we’ve ever seen have been established. The Trump v. Clinton election has been less about policies and ideas and more...
