Political Brands: And Their Endorsements

With the final weeks of the 2016 American Presidential Election here, the two biggest political brands we’ve ever seen have been established.

The Trump v. Clinton election has been less about policies and ideas and more about promoting their own brands and attempting to damage their opponents. The mud slinging has been so prevalent this year that advertisers and marketers are more comfortable involving their brands than ever before. These endorsements, whether personal or corporate, play a large role in election campaigns. Here are two interesting infographics illustrating political, media and celebrity support in the current American Political circus.

The first infographic, from FiveThirtyEight highlights the amount and weight each of the endorsements carry.



Here is another interesting infographic of the political endorsements in the current American Political circus, but note this infographic is not a quantitative representation.



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