by Patricia Bosa | Nov 4, 2016 | Australia, Brand, Corporate Branding, Politics, Power
Political Brands: And Their Endorsements With the final weeks of the 2016 American Presidential Election here, the two biggest political brands we’ve ever seen have been established. The Trump v. Clinton election has been less about policies and ideas and more... by Jon Michail | May 23, 2016 | Appearance, Career, Career Building, Personal Branding, Political Branding, Political Image, Politicians, Politics
IGI In The News Kara Vickery | News Corp IMAGE consultants have warned Bill Shorten’s so-called “man boobs” are his Achilles heel in an election campaign where appearance is crucial. Mr Shorten has been pounding the pavement almost daily, flanked by security and Labor... by Jon Michail | Sep 1, 2014 | Appearance, Leadership, Personal Branding, Political Branding, Political Image, Politicians, Politics, Power, Power and Influence, Success
President Barack Obama has many important issues at hand and it seems his choice of a tan suit last week during a press conference was the least of his problems, even if it was the wrong choice. The real challenges he faces in Iraq, Syria and Ukraine are beyond the... by Jon Michail | Aug 15, 2014 | Career, Career Building, Corporate Branding, Personal Branding, Political Branding, Political Image, Politicians, Politics, Success
The Australian Attorney-General George Brandis displayed how we can all get tripped up during a media interview, especially when we don’t truly understand the issue at hand. It’s a good time to remember the old saying, “prior preparation prevents... by Jon Michail | Jun 18, 2014 | Brand, Personal Brand, Personal Brand Leadership, Personal Brand Management, Personal Branding, Political Branding, Political Image, Politicians, Politics, Public Opinion, Public Servants, Reputation Management, Success
During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and... by Jon Michail | Jun 18, 2013 | Personal Brand, Personal Branding, Political Branding, Political Image, Politicians, Politics
The ‘men in blue ties’ in politics are getting a lot of attention these days especially since Australian Prime Minister Julia Gillard raised them again as an issue in a speech last week. During that time I was conducting a seminar on this hot media topic and the...