By Alexander Dance Small businesses often suffer a disadvantage when compared to their larger counterparts. Clients and customers tend to have more trust in larger businesses, and this can give them an edge. Even if the smaller business has great talent and a good...
Apple’s London store. Image: CNET By Jon Michail Good design is really all about good communication. It is about different elements working in harmony to tell a story. This is as true in business as it is in life. Humans are visual beings, and we are drawn to...
By Jon Michail Will you reach a million people this year? Or maybe ten million? Is the thought of all that advertising just too painful to dwell on? The reality is you can now optimize your brand for a fraction of what it cost twenty years ago. Remember how you had to...
As a business person, what will you, be doing two decades from now? Will you be a star entrepreneur in your industry? Will your business have become a top contender? Strange as it may seem, if you start thinking like a sports star, you may become one of the elite....
What are the benefits of a strong personal brand? In the competitive marketplace, a personal brand can help to differentiate your personal and career attributes from your competitors. A brand should be viewed as a personal and corporate asset because it can: Create...
By Jon Michail Personal branding isn’t something that is only for the big-name, multi-national corporations; small businesses deserve a branding initiative of their own, as they can benefit immensely from doing so, the caveat being it must be focused on Client...
