What are the benefits of a strong personal brand?

In the competitive marketplace, a personal brand can help to differentiate your personal and career attributes from your competitors.

A brand should be viewed as a personal and corporate asset because it can:

  • Create emotional attachment to your team, organisation, service or product
  • Develop great personal relationships for you and your organisation distinct from the competition
  • Project credibility in the market place
  • Create client, staff and management loyalty
  • Communicate leadership qualities
  • Dramatically increase your financial position and influence.
  • Set you on the path to having “one foot in today
    and one foot moving forward into tomorrow”


Australian comedian Anh Do has been a great example of how an average, humble individual can leverage his personal story to great use and in the process grow his personal brand. He won three major Australian Book Industry Awards due to his best-selling memoir The Happiest Refugee. Although there is some controversy around Mr. Do using a ghost writer to work on the project, what is clear is that – Mr. Do has advanced his personal brand profile and in the process has created a visibility of his life and work experiences that previously were not readily accessible.

Remember, this is from a refugee in a new country that had the guts to step up and stand out and claim his “prize” for all his past efforts. Good luck to him for having the courage to go for it, I am sure many along the way would have said to him it’s “not possible”.

Have you a similar story to share, please let us know?

Jon Michail is Group CEO of Image Group International, an award winning author and recognised as Australasia’s No 1 image coach. Image Group International supports executives, entrepreneurs and their organisations to become iconic and monetised leadership brands.

He is a regular commentator in international media organsations ABC, CNN, NBC, Harvard Business Review, Entrepreneur, Success, The Financial Review and Vogue.

If you valued this post, please do share it and follow me on Twitter at @jon_michail and Subscribe to The ImageMaker Blog at www.imagegroup.com.au/the-imagemaker-blog/.