Perfectly imperfect: The importance of authenticity for your personal brand

Perfectly imperfect: The importance of authenticity for your personal brand

Many people believe that a personal brand is something for celebrities. They don’t think that they need one, and even worse, they don’t realise that no matter who they are, they already have one.   Your personal brand is the way you are represented to the world. You...
Using the Core Values Index to Live a Purpose Driven Life

Using the Core Values Index to Live a Purpose Driven Life

By Jon Michail Here at Image Group International, we don’t particularly like to rely on personality tests, but we do believe in core values and Taylor Protocols’ Core Values Index TM (CVI TM) as an evidence-based assessment of unchanging values. I find this an...
Trust, Reputation, and… Money?

Trust, Reputation, and… Money?

Photo by Olu Eletu on Unsplash By Jon Michail The Commonwealth Bank of Australia (CBA) is shaking up its long-term pay structures. Trust and reputation will be incorporated into the bank’s long-term incentive models and, along with employee engagement, will now...
Creating a good-looking personal brand

Creating a good-looking personal brand

Oprah has an instantly recognisable personal brand. Image: OWN  By Jon Michail I wrote recently about the importance of creating a good-looking business brand. Crafting an aesthetically pleasing brand where the outer image reflects the inner image. However, in...

Protocol, Etiquette, and Authentic Image Management

By Jon Michail   We engage in protocol and etiquette daily; whether we do so effectively or not is another matter.   Observing protocol and etiquette is about much more than just knowing which fork to use at a dinner party – although if you do find yourself dining...