By Jon Michail Last week, I had the privilege to be in the company of Randi Zuckerberg, ex. Director of Marketing at Facebook and sister of the famous Mark. During a Q & A for the Entrepreneurs Organisation (EO) in conjunction with Melbourne Business School (MBS),...
Online Articles
Cyberspace Perceptions and Links to the Real World
By Jon Michail The online world has been seen, ever since it’s inception and subsequent growth, as a place radically withdrawn from the realities of real life — an idea that with recent developments in cyber-psychology, seems to have at least in some part, been proven...
BEWARE: Fake personal brands – online
By Jon Michail Do you tell falsehoods? Have you ever been tempted to exaggerate just a tiny bit on your webpage, your LinkedIn account or your Twitter or Facebook profiles? And if you have, do you even care that your family and close friends know that you are a...
IGI IN THE MEDIA | Kids are surfing a social media wave to build their brand
Julie Cross | The Daily Telegraph | 18 April 2015 Type the name Winter Vincent into Google and you will come across links titled: “9-Year-Old Humanitarian Selflessly Raises $3k for Indonesia”, “Meet nine-year-old Winter Vincent and be inspired!” and “Nine-year-old...
Promoting Richard’s Virgin Brand
By Jon-Michail Richard Branson has it all; money, power, influence and a love of life. He is the unabashed public face of his company and brand ambassadors like him are known to do more than just smile for the cameras. For instance, his high profile visits to India...