ga('require', 'GTM-KFSVBP5');

3 Entrepreneurial Tips from Randi Zuckerberg

By Jon Michail Last week, I had the privilege to be in the company of Randi Zuckerberg, ex. Director of Marketing at Facebook and sister of the famous Mark. During a Q & A for the Entrepreneurs Organisation (EO) in conjunction with Melbourne Business School...

BEWARE: Fake personal brands – online

By Jon Michail Do you tell falsehoods? Have you ever been tempted to exaggerate just a tiny bit on your webpage, your LinkedIn account or your Twitter or Facebook profiles? And if you have, do you even care that your family and close friends know that you are a...

IGI IN THE MEDIA | Kids are surfing a social media wave to build their brand

Julie Cross | The Daily Telegraph | 18 April 2015 Type the name Winter Vincent into Google and you will come across links titled: “9-Year-Old Humanitarian Selflessly Raises $3k for Indonesia”, “Meet nine-year-old Winter Vincent and be inspired!” and “Nine-year-old...

Why branding experts can be a problem

By Nancy Rosens We don’t often hear an expert say, ‘I don’t know – you’ll have to help me with that.’ The usual response is one which directs you to be or to do what the expert tells you. But is this really what you want or need? Isn’t authentic personal branding a...