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I had the first hand experience this week of meeting David Beckham. He delivered in spades. The guy is humble, down to earth and has that rare skill to make everyone feel comfortable.

With all the fame and success in the past 20 odd years (he is 36) you can clearly see why he is one of the leading brands on the planet.

David Beckham has the ever alluring X-factor that is not easily found in a world full of non-entity celebrities. His unpretentious persona is magnetic and congruent with the image of a professional footballer and all round nice guy. The return on investment of his proven formula has been unparrelled success, wealth and influence in all he touches.