I recently viewed this latest release while on a business trip. I found the storyline quite revealing and even sad that how crazy we as a society have become trying to keep up with ‘out of control” consumerism  at the expense of intimate relationships and genuine friendships – this is a good example of how branding- if used in this way, can have a negative effect on individuals, groups etc in a way that does not add harmonious value to society –The Joneses