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Protecting Your Online Reputation
Protecting your reputation, specifically online is an essential element in your personal brand and a crucial step in improving the success of your business. In this world, a brand’s reputation is generally dependent on social media and online reviews. If a consumer...
Protecting Your Online Reputation
Protecting your reputation, specifically online is an essential element in your personal brand and a crucial step in improving the success of your business. In this world, a brand’s reputation is generally dependent on social media and online reviews. If a consumer...
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RECENT ARTICLES
How a podcast elevates your personal branding
The intimacy you established between you and your listeners is unbeatable. Listeners feel as if they know you and have a great bond of friendship with you. Multiple ways are there to grow your personal brand, including videos, blog posts, and public speaking. But,...
Musk’s emergence on ‘SNL’ skyrocket his personal brand’s market
In the modern age, personal branding has become far more important than anyone would have imagined. Through personal branding, you establish such a strong connection with the public that it does wonders to your company’s success. Tesla is not Tesla without Elon Musk....
Melbourne Cup Dress Code 2021: IGI Advice Series
What to wear to the races this year Wondering what to wear to the Cup this year? We've made this guide to the Melbourne Cup dress code so you can dress to impress. We tend to think of a day at the races as an elegant affair. But, there is no dress code for General...
MCC Dress Code: Keeping up with the times
IMAGE GROUP ADVICE SERIES: Melbourne Cricket Club Members MCC Dress Code: History The MCC Dress Code has been in place since its opening almost 230 years ago. Particularly stringent is the attire required to enter the Long Room, which is often cited as the heart and...
What to wear to the races in Sydney: IGI Advice Series
By Jon Michail If you're thinking about what to wear to the races you'll need to consider the time of year and the different dress codes for general admission vs the members' enclosure. Sydney hosts races year round, giving ample opportunity for the sartorially...
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How to Start Branding Yourself – A Beginner’s Guide to Personal Branding [with Free Ebook]
Photo by Vinicius Altava from Pexels A personal brand is something that everyone and their dog seems to have these days. Seriously, if you’ve spent more than 5 seconds scrolling through Instagram you’ll know just how many pages of ‘doggy influencers’ there are. Today,...
A win for small business collaboration: Local Artist Deborah Halpern achieves international success amidst Melbourne Lockdown
Earth Mother by Deborah Halpern - National Palace Museum's open-air sculpture park in Taiwan. By Alexa Peterson / Art News Melbourne based artist Deborah Halpern and her business partner Jon Michail have adapted to COVID-19 induced lockdown, conducting...
How To Design Your Own Melbourne Cup Carnival Hat 2021
This year, the Melbourne Cup, the most popular 3200-metres horse race in the land Down Under, will be held on the second of November starting at 3 PM and it will be, once again, broadcast by Channel 10, giving passionate punters the chance to place their bets while...
Dress Code For the Australian Grand Prix: IGI Advice Series
Not sure what is appropriate to wear for next year's Formula 1 race in Melbourne? We’ve assembled a quick and helpful Australian Grand Prix dress-to-impress guide for you. If you are already familiar with the horse race dress codes from our previous IGI Advice Series...
The Greatest Opportunity For Entrepreneurs Is Now
BY- Jon Michail If you believe in personal freedom, innovation and creativity, then entrepreneurship may be for you. First came the global pandemic, confining us all to our homes in panic. Then came the economic slowdown, as entire industries found themselves wiped...
Branding your business in an isolated world: 5 marketing tips that will take you to the next level even in a crisis
BY- Jon Michail We do not live in the same world as we did before this health and economic crisis and just like many other things the ways you can brand and market yourself and your business has changed too. The lives of many people have changed, be it some losing...
How Does Personal Brand Leadership Work And Why Is It Critical?
BY- Jon Michail Is your image important to you? Are you aware of how your image can impact you and others? In the midst of the COVID-19 crisis, it is more important than ever before that individuals — and especially leaders — know what their image and leadership brand...