The Northern Territory Rebrand
By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End's regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory, and it’s...
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Leadership and Reputation – The Biggest Business Risks for 2018
By Jon Michail “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett. I find myself appealing to the wisdom of this quote a lot. Why? Because people still don’t seem to get it! I...
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Your (Authentic) Brand
This article was originally published as 'Branding the New You' in Issue 48 of Smart Healthy Women. By Jon Michail Having an authentic personal brand is about delivering on your promises. It is about consistency. It means that people who deal with you know what they...
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Trust and Reputation – what we should learn from Retail Food Group
Julie Banks packed up the doughnut maker and coffee machine and closed her Donut King store. Image: Tash Sorensen By Jon Michail In the wake of recent media reports and a spate of store closures, franchisees are leaving the Retail Food Group network in droves, and...
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Are you sabotaging your reputation at work?
By Jon Michail In business your reputation is of the utmost importance. It is how people and potential customers perceive your business, brand, products and services. You already know about yourself, and you know how you want you to be perceived. However it’s rare...
read moreRecent Articles
The Northern Territory Rebrand
By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End's regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory, and it’s...
read more
Leadership and Reputation – The Biggest Business Risks for 2018
By Jon Michail “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett. I find myself appealing to the wisdom of this quote a lot. Why? Because people still don’t seem to get it! I...
read more
Your (Authentic) Brand
This article was originally published as 'Branding the New You' in Issue 48 of Smart Healthy Women. By Jon Michail Having an authentic personal brand is about delivering on your promises. It is about consistency. It means that people who deal with you know what they...
read more
Trust and Reputation – what we should learn from Retail Food Group
Julie Banks packed up the doughnut maker and coffee machine and closed her Donut King store. Image: Tash Sorensen By Jon Michail In the wake of recent media reports and a spate of store closures, franchisees are leaving the Retail Food Group network in droves, and...
read more
Are you sabotaging your reputation at work?
By Jon Michail In business your reputation is of the utmost importance. It is how people and potential customers perceive your business, brand, products and services. You already know about yourself, and you know how you want you to be perceived. However it’s rare...
read more