Social Media: A Tool For Effective Leadership

Social Media: A Tool For Effective Leadership

Engagement is a key factor to develop trust-based relationships. We often believe what we see on engaging platforms, especially social media. The recent decline in institutional trust and the growth of social media has shifted people’s trust making social media a more...
The things career advisors don’t teach you. (Or how to supercharge your resume and land your dream job.)

The things career advisors don’t teach you. (Or how to supercharge your resume and land your dream job.)

By Jon Michail What’s wrong with your resume? Well, a lot, actually, if you’re like most people I know. I’m sorry, but there it is. The problem starts in school. Career advisors coach us in presenting a resume that is professional, to the point, and well, boring… and...

Ten ways to brand yourself and your business

By Jon Michail What do you really do when you “brand yourself”? The term may mean different things to different people, but there are a few basics most of us would agree on. Branding yourself means making yourself visible to your business community and beyond. It...

Why Managing Your Personal Brand is Your Unfair Advantage

By Jon Michail Is it really necessary to have a personal brand? Well, yes! There must be very few business people who don’t know that they need a great brand in order to stand out from the competition. You have to market yourself and your career as a positive brand to...