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Protocol, Etiquette, and Authentic Image Management

By Jon Michail   We engage in protocol and etiquette daily; whether we do so effectively or not is another matter.   Observing protocol and etiquette is about much more than just knowing which fork to use at a dinner party – although if you do find yourself dining...

Building your personal brand in the Asian market

By Jon Michail Most sustainable relationships between Australia and Asia are primarily based on interactions and associations. Therefore it is important to have a credible personal brand for instant impact. There are three components in building a credible personal...

Why Managing Your Personal Brand is Your Unfair Advantage

By Jon Michail Is it really necessary to have a personal brand? Well, yes! There must be very few business people who don’t know that they need a great brand in order to stand out from the competition. You have to market yourself and your career as a positive brand to...