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Why Branding Works

By Jon Michail I admit my bias, I am an image maker and yes it’s part of what I do, however you can’t escape it. Even if you travel to a desert island to get away from it all, the plane that dropped you off has it. Look inside your bag. Your sunscreen has it, your...

When it comes to branding, Americans outdo Chinese

By David Brooks In the race to be the world’s dominant economy, Americans have at least one clear advantage over the Chinese. We’re much better at branding. U.S. companies have these eccentric failed novelists and personally difficult visionary founders who are...