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Why Branding Works

By Jon Michail I admit my bias, I am an image maker and yes it’s part of what I do, however you can’t escape it. Even if you travel to a desert island to get away from it all, the plane that dropped you off has it. Look inside your bag. Your sunscreen has it, your...

Building a Personal Brand as a Project Manager

by Jon Michail I recently conducted a seminar for the Project Managers Institute (PMI) in Queensland and discovered that the idea of personal branding for many project managers is not only frightening, but unnecessary and pointless. Those who subscribe to this belief...