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When it comes to branding, Americans outdo Chinese

By David Brooks In the race to be the world’s dominant economy, Americans have at least one clear advantage over the Chinese. We’re much better at branding. U.S. companies have these eccentric failed novelists and personally difficult visionary founders who are...

Psychological Prescription for Economic Recovery

Are sales flagging in your business? Is staff morale down? Are you losing customers? Do a quick and simple audit of your organisation and you may be surprised to discover that the cycle of negativity that may be prevalent is having a dramatic effect on your culture...