Differentiation is the key to your business success

By Jon-Michail A prolific children’s author once said during a conversation about writers’ block: ‘Steal an idea and make it your own.’ It has also been said that there’s nothing new under the sun. So why not apply these axioms to your search for business...

Why Personal Branding Benefits CEOs

By Jon Michail Sometimes it’s hard to know where to draw the line. As a CEO, you want your advertising and marketing to be unique and to place you and your company clearly above your industry competitors. At the same time, you know it takes very little to be perceived...

Image Group International – In the News

Gift of the Garb  Does the way you dress affect your career? By Renu Prasad, Australia editor, Australasian Legal Business magazine Every lawyer will be familiar with the insecurities we face when it comes to personal appearance and grooming. Whether you are looking...