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A united front: the importance of congruence for your personal brand

A united front: the importance of congruence for your personal brand

Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
Leadership and Reputation – The Biggest Business Risks for 2018

Leadership and Reputation – The Biggest Business Risks for 2018

By Jon Michail “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett. I find myself appealing to the wisdom of this quote a lot. Why? Because people still don’t seem to get...
Are you sabotaging your reputation at work?

Are you sabotaging your reputation at work?

By Jon Michail In business your reputation is of the utmost importance. It is how people and potential customers perceive your business, brand, products and services. You already know about yourself, and you know how you want you to be perceived. However it’s rare...