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GUEST POST BY ALEXANDER DANCE OF BIZ THINK TANK: How to Position Your New Business to Look Bigger Than You Are

GUEST POST BY ALEXANDER DANCE OF BIZ THINK TANK: How to Position Your New Business to Look Bigger Than You Are

By Alexander Dance Small businesses often suffer a disadvantage when compared to their larger counterparts. Clients and customers tend to have more trust in larger businesses, and this can give them an edge. Even if the smaller business has great talent and a good...

Why Branding Works

By Jon Michail I admit my bias, I am an image maker and yes it’s part of what I do, however you can’t escape it. Even if you travel to a desert island to get away from it all, the plane that dropped you off has it. Look inside your bag. Your sunscreen has it, your...

Why creative disruption is transforming business

By Jon Michail Telstra’s retiring boss David Thodey recently said he has no regrets from his six years at the helm, but is the first to admit that some things might have gone better. Even so, during that time, Telstra’s market cap has doubled – almost to $80bn – and a...

Brand Beckham only gets better and better

As reported by Bloomberg, David Beckham’s latest financial deal illustrates the savviness of the champion athlete while playing on the field but also with his entrepreneurial efforts off it, cementing his future once his playing days are over. It’s what we call...