Why Branding Works

By Jon Michail I admit my bias, I am an image maker and yes it’s part of what I do, however you can’t escape it. Even if you travel to a desert island to get away from it all, the plane that dropped you off has it. Look inside your bag. Your sunscreen has it, your...

Why creative disruption is transforming business

By Jon Michail Telstra’s retiring boss David Thodey recently said he has no regrets from his six years at the helm, but is the first to admit that some things might have gone better. Even so, during that time, Telstra’s market cap has doubled – almost to $80bn – and a...

Brand Beckham only gets better and better

As reported by Bloomberg, David Beckham’s latest financial deal illustrates the savviness of the champion athlete while playing on the field but also with his entrepreneurial efforts off it, cementing his future once his playing days are over. It’s what we call...