By Jon Michail “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett. I find myself appealing to the wisdom of this quote a lot. Why? Because people still don’t seem to get...
This article was originally published as ‘Branding the New You’ in Issue 48 of Smart Healthy Women. By Jon Michail Having an authentic personal brand is about delivering on your promises. It is about consistency. It means that people who deal with you...
Julie Banks packed up the doughnut maker and coffee machine and closed her Donut King store. Image: Tash Sorensen By Jon Michail In the wake of recent media reports and a spate of store closures, franchisees are leaving the Retail Food Group network in droves, and RFG...
By Jon Michail Here at Image Group International, we don’t particularly like to rely on personality tests, but we do believe in core values and Taylor Protocols’ Core Values Index TM (CVI TM) as an evidence-based assessment of unchanging values. I find this an...
By Jon Michail Tasmania, with an area of 68,401 km² is the smallest state in Australia. A hidden gem from the mainland, Tasmania is already a destination brand, though this remarkable place does not receive the attention it deserves. That is hopefully set to change,...